Digital Marketing Diploma Online Training

The Digital Marketing Diploma Online Training is a comprehensive, all-in-one program designed to transform learners into skilled digital marketers ready to thrive in today’s competitive online economy. This course provides expert-led instruction on every essential area of digital marketing, including social media, email, content creation, SEO, analytics, video marketing, and paid advertising.

With a curriculum structured around practical application and real-world scenarios, learners will gain hands-on experience with platforms like Google Ads, YouTube, Facebook, Instagram, Twitter, Pinterest, LinkedIn, and more. You'll also learn how to build brand identities, design customer journeys, and analyze performance using advanced tools like Google Analytics.

Whether you're starting your own business, upskilling for a digital career, or aiming to expand your marketing knowledge, this course gives you the tools, confidence, and strategies to succeed online.

Learning Outcomes

1. Build and optimize websites for digital marketing performance.
2. Run effective ad campaigns across major social platforms.
3. Craft content strategies that attract and convert audiences.
4. Leverage SEO to drive organic traffic and visibility.
5. Analyze performance using Google Analytics and reporting tools.
6. Implement email marketing and automation for better ROI.

course Link :Digital Marketing Diploma Online Training

Course Curriculum

Module 01: Introduction

• Overview of the digital marketing ecosystem
• Understand how digital channels drive business growth

Module 02: Define Your Business & Target Audience

• Identify business goals and ideal customer profiles
• Understand customer journeys and segmentation

Module 03: Brand Identity

• Build a unique brand voice and visual identity
• Align branding with audience expectations

Module 04: Websites

• Basics of domain names, hosting, and CMS
• Optimize websites for performance, UX, and SEO

Module 05: Email Marketing

• Build email lists and craft high-converting campaigns
• Use automation and segmentation for better results

Module 06: Copywriting, Blogging & SEO

• Create compelling blog content with SEO optimization
• Master on-page and off-page SEO techniques

Module 07: YouTube

• Set up and grow a YouTube channel
• Understand YouTube SEO and monetization strategies

Module 08: Video Marketing

• Plan, shoot, and promote videos for digital platforms
• Use video to increase brand engagement and sales

Module 09: Facebook Groups (Social Media Marketing)

• Build and manage engaging communities via Facebook Groups
• Leverage groups for organic growth and feedback

Module 10: Facebook Pages (Social Media Marketing)

• Set up business pages and publish optimized content
• Analyze page performance with Facebook Insights

Module 11: Facebook Ads (Social Media Marketing)

• Plan, run, and optimize Facebook Ad campaigns
• Learn A/B testing, budgeting, and targeting strategies

Module 12: Facebook Retargeting (Social Media Marketing)

• Implement retargeting using Facebook Pixel
• Re-engage visitors and convert leads effectively

Module 13: Facebook for Local Business (Social Media Marketing)

• Use Facebook tools for local audience targeting
• Drive in-store traffic and increase footfall

Module 14: Google Adwords

• Structure campaigns using Search, Display, and Shopping Ads
• Analyze and optimize PPC performance with quality scores

Module 15: Twitter (Social Media Marketing)

• Use Twitter for brand communication and customer service
• Run Twitter ads and grow organic followers

Module 16: Instagram (Social Media Marketing)

• Master visual storytelling and influencer marketing
• Use Instagram Ads and Stories for conversions

Module 17: Pinterest (Social Media Marketing)

• Create Pinterest boards and pins for niche audiences
• Drive traffic using rich pins and promoted pins

Module 18: LinkedIn (Social Media Marketing)

• Build a professional presence and network
• Use LinkedIn Ads for B2B marketing

Module 19: Periscope (Social Media Marketing)

• Leverage live video broadcasting for brand awareness
• Engage audiences in real time with interactive streams

Module 20: Social Media Live Streaming

• Understand cross-platform live streaming strategies
• Tools and tips for real-time brand interaction

Module 21: Podcasting

• Plan, produce, and distribute professional audio content
• Monetize podcasts and grow listener base

Module 22: Quora

• Use Q&A content for authority building
• Generate traffic through valuable and informative answers

Module 23: Google Analytics

• Track website traffic, conversions, and user behavior
• Set up goals, funnels, and audience segments

Module 24: Google Plus (Social Media Marketing)

• Understand the legacy of Google Plus in digital marketing
• Extract key learnings for current Google ecosystem usage

Disclaimer:
This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.