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Digital Marketing for Charities

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The Office Group - 2 Stephen Street

2 Stephen Street

London

W1T 1AN

United Kingdom

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Description

Do you wish you knew more about email marketing, building and maintaining online engagement with potential donors?

Do you get confused with the jargon of SEO, SEM, AdWords, Google Analytics and more?

Have you considered using digital marketing as an effective tool for growing your subscriber base and donations?

If your answer is Yes to any of these questions, this is the course for you. This session covers everything that you need to know to get online and create great newsletters, manage databases, understand marketing automation and how you could unleash the power of effective digital marketing to meet your goals, whether that is to increase your database, increase donations, build engagement with stakeholders or simply let your donors know what you’ve been up to.

About the course

It also covers the difference between Search Engine Optimisation and Search Engine Marketing (with real-life case studies of what to do and what not to do on your website), showing you how you can use Google Analytics to track how well your digital marketing is working. A special interactive session on making effective use of video marketing will explore how to use video content to increase your charity's awareness, with a special focus on platforms such as Facebook, YouTube and Instagram.

Finally, we will learn about the different options available for crowdfunding, and show you a step-by-step process of how to think about, create and manage brilliant crowd-funding campaigns to achieve your marketing and fundraising goals.

Our training will be run by a group of experts, with deep experience in each of these aspects of marketing, having worked on some of the most ambitious digital marketing, video production, AdWords and crowd-funding experts in the country. Most importantly, once youve bought a ticket, well reach out to you to ask you about your goals from the training, and tailor it accordingly.

Learning outcomes

By the end of this course, you will be able to:

  • Create a visually stunning newsletter campaign

  • Build a toolkit of email marketing tools for your organisation, including A/B testing, automation, managing databases

  • Understand the difference between SEO and SEM

  • Understand how to use Google Analytics on your website, understand its insights and use an AdWords account

Note: If you book multiple training courses together, we offer the following discounts: 10% discount for 2 course bookings, 20% discount for 3 course bookings. Our other upcoming courses are Crowdfunding for Charities, Leadership Development for Trustees and Bid Writing and Sustainable Funding for Charities.

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Date and Time

Location

The Office Group - 2 Stephen Street

2 Stephen Street

London

W1T 1AN

United Kingdom

View Map

Refund Policy

No Refunds

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