£254.92 – £382.72

Digital Marketing for Charities

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London Chamber Of Commerce & Industry

33 Queen Street

London

EC4R 1AP

United Kingdom

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Do you wish you knew more about email marketing, building and maintaining online engagement with potential donors?

Do you get confused with the jargon of SEO, SEM, AdWords, Google Analytics and more?

Have you considered using digital marketing as an effective tool for growing your subscriber base and donations?

If your answer is Yes to any of these questions, this is the course for you.

Google Analytics: What we’ll cover:

  • Installing and testing Google Analytics
  • Analytics Key terms
  • Identifying your traffic sources
  • Demographics and audiences
  • Segmenting your website visitors
  • Micro vs. macro goals
  • Tagging your marketing campaigns
  • Assessing user behaviour
  • Reporting and measurement

Google AdWords: What we’ll cover

  • Introduction to the concept of Google AdWords PPC marketing
  • Getting the most out of Adwords' upgraded interface
  • Defining your PPC strategy
  • Basic PPC account optimisation
  • Effective PPC account structure
  • Managing campaigns, keywords and ad groups
  • Improving quality scores: getting more clicks for less cost
  • Keyword bidding strategies
  • Campaign settings and market targeting
  • Writing effective ad text
  • Ad extensions and enhancements
  • Goals, analysis, and reporting

Who should attend from charities:

  • Marketing team members
  • Digital marketing team members
  • Trustees and senior leadership

At Advantec, we help our clients exceed their digital marketing and eCommerce ambitions and get results online that make us all proud. Andy Stovold, Advantec's Campaign Delivery Manager, has worked with a variety of charities on different goals, including The National Childbirth Trust (NCT) and Cards For Good Causes. Having delivered hundreds of courses ourselves, we are proud to team up with Charity Clarity to deliver a full day's training course on Google Analytics and Google AdWords (two of the world's most trusted and used platforms in digital marketing).

Note: If you book multiple training courses together, we offer the following discounts: 10% discount for 2 course bookings, 20% discount for 3 course bookings. Our other upcoming courses are Writing Bids and Sustainable Funding for Charities, Crowdfunding for Charities: Full Day Workshop with Charity Clarity, legal & Governance and Social Media Marketing.

Find out more information on our website at http://www.charityclarity.org.uk/

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Date and Time

Location

London Chamber Of Commerce & Industry

33 Queen Street

London

EC4R 1AP

United Kingdom

View Map

Refund Policy

No Refunds

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