£400 – £525

Digital Marketing For Companies, Social Media & Beginner To Advanced Facebo...

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Emmaus Board Room

Backfields House

Upper York St

Bristol

BS2 8WF

United Kingdom

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Digital Marketing For Companies with a focus on Social Media Facebook Marketing [looking at the major social media platforms] in general & then moving rapidly from Beginner To Advanced Facebook Marketing Strategy Development principles is presented by Stephen C Campbell.

[See A Summary Video On The Facebook Events Page]

Move Forward From Simply Posting 'About Us' Images On Facebook & Social Media & Turn Social Media Activities Into Lead Generation, Brand Building, Customer Acquisition & Revenue Generation.

Here Is A Chance For Your Local Business To Benefit From The Exact Strategies & Methods That Stephen Used When Consulting With Companies Such As ...

Swatch Group / Iveco Trucks / Genworth Financial / Proctor & Gamble / Fujitsu / Acer Computers

... To Name But A Few [with business conducted in over 25 countries throughout Europe, The Far East & the United States].

Here is an outline of what we will cover during this fast paced intensive half day workshop.

Marketing Fundamentals : A brief look at the fundamentals of the Discipline Of Marketing [Categories / Channels / Segmentation] itself in order to lay the foundation from promoting and bringing awareness to Products & Services through the use of Digital Marketing.

Business Branding : Highlighting the concepts around Brand Equity and linking these into digital marketing activities.

Search Engine Marketing : Most business related activities start with a potential client seeking information relation to products and services via the search engines. Getting a fundamental understanding of how to develop and execute effective Search Engine Marketing campaigns is key to success in today's search engine centric world.

Content Leverage : It is the consistent communication of the value proposition [that should be clearly defined at the outsite] of the products & services of the company within the digital market space through quality content that will serve to attract customers.

Social Media Marketing : This form of two way marketing works by starting and joining conversations related to any company, the is centred around likes and interests of individuals and being able to turn this form of communications into targeted marketing using the major sociall media channels is another key business skill that needs to be embraced.

  1. Twitter : A look at Twitter from a marketing perspective with a view to engaging industry leaders, new and existing clients as well as building out the Brand Equity as touched on above.
  2. Pinterest : Oftne overlooked, this form of markeitng ties into Search Engine Marketing and is a perfect way for companies to expand their reach into the market place.
  3. LinkedIN : The standard profile through to connecting, sharing, publishing and influencing to showcasing specific products and services.
  4. Youtube : Video marketing relates directly to Search Engine Marketing with potential clients, influencers and industry leaders turning to Youtube daily for news, information and expertise related to specific products and services; being present on Youtube is a must for all local businesses.
  5. Facebook : From creating a Facebook Business page, updating with quality relevant content to testing measuring and tracking using the advertising platform.

Advanced Facebook Marketing Strategies : Now it is time to dive deeper into making use of Facebook as a marketing tool.

We will look at Segmenting the Marketplace.

How to setup Lead Generation Campaigns, Advanced Customer Targeting; using Custom Audiences; dealing with Different Types Of Traffic [from people who are familiar with your company to those who are not] and users in order to zone in on the ideal client interaction.

We will also touch on Video Marketing Within Facebook, setting up and running Facebook Advertising Campaigns.

An essential component to success with Facebook Marketing is itself technical in nature so we will take a look at installing and using the Facebook Pixel codes for maximum customer interaction and market penetration.

And In Summary ...

... With certain members of staff being granted the task of managing the companies Facebook Marketing & Social Media activities; here is an opportunity to spend time working on the business as opposed to in the business.

Full Course Summary Notes Will Be Delivered The Week After The Training Along With Comments & A Collation Of The Notes & Points Generated Based Upon The Interaction Of The Participants.

A Complete Digital Marketing Footprint Analysis Report Will Be Generated & Presented In The Week After The Workshop - This Will Show The Company Exactly Where It Should Be Focusing Its Social Media & Facebook Marketing Efforts.

All Participants Will Also Receive A 30 Minute Post Workshop Phone Consultation Designed To Provide A Strategic Plan Outline For The Company's Digital Marketing Execution [a £125 value].

Should you have any questions such as wishing to have this program conducted exclusively for your company then feel free to get in touch :- http://www.stephenccampbell.com/contact-stephen-c-campbell/

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Date and Time

Location

Emmaus Board Room

Backfields House

Upper York St

Bristol

BS2 8WF

United Kingdom

View Map

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