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Digital marketing for lib & info professionals: tools, tips and techniques!

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Location

University of West London Library

St Mary's Road

Ealing

London

W5 5RF

United Kingdom

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Refund Policy

Refunds up to 7 days before event

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...A hands-on workshop for creative ways to promote your library and information service using social media, posters, infographics and video...

presented by the Cilip’s Multimedia, Information and Technology Group (MmIT) and the Publicity and Public Relations Group (PPRG).


Facilitators: Julie Chandler (PPRG) and Andy Tattersall (MmIT)

Library and information services across public and private sectors are increasingly being pressured to provide more for less. With diminishing numbers of resources it has never been more important for those working in the sector to gain new skills and provide more value. Social media, video and creative platforms are superb ways for library and information professionals to help deliver a better, more reactive service that benefits its users. From creating your own content to empowering others to do so, this workshop aims to teach attendees core skills that will help them deliver a more sustainable, outreaching service. We will also explore platform choice, Creative Commons licences and how you achieve a sustainable way to discover new creative ways of promoting your service.


13:00 Registration and refreshments (tea & coffee)

13:30 Welcome

13:40 Platforms 101 - introduction to social media, posters, infographics and video creation

14.00 Getting hands on - Creating your own content

15.10 Refreshments (tea & coffee)

15.30 Building your campaign - you know have some content, how will you use it?

16.15 Going forward - Tips and strategies to build further creative content, sustain an online presence and pay it forward within your community

17:00 final questions and close

Please come to the main reception of the University of West London and they will direct you to where the event is taking place in the Library.

Travel information can be found here: http://www.uwl.ac.uk/about-us/our-location/getting-university/getting-ealing



(Image CC 2.0 by Jamie Spencer makeawebsitehub.com)

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Date and Time

Location

University of West London Library

St Mary's Road

Ealing

London

W5 5RF

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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