Digital Marketing for Music Managers delivered by MusicAlly are a series of interactive online webinars which look in detail at digital platforms, marketing, campaign strategies and analytics. Each seminar consists of 2 in-depth modules, providing attendees with the tools they need to maximise their businesses online, covering campaigns, direct 2 fan, alternative music marketing, music business & technology.

8 Dec: Alternative Music Marketing

Bringing Live Online

In light of the recent disruption to the music industry as a result of Covid-19, artists need to find new ways to maintain their connection with audiences around the world, and to help sustain a living, with touring not currently an option. Whilst by no means a new technology, livestreaming has become significantly more popular as a result. Music Ally's 'Bringing Live Online' module will cover a range of platforms, case studies and lessons for artists. Besides the big platforms like Facebook Live, YouTube and Twitch, we'll be looking at newer and/or more-niche platforms like YouNow, and some of the creative ways that artists have been using them to connect and make money.

Podcasts

Podcast consumption has grown rapidly in recent times, providing new opportunities for artists to connect more deeply with their fans and market themselves more effectively. In this module we look at the state of the current podcast landscape and why the music industry needs to pay attention.

The session takes place between 14.00-17.00. Links will be sent out on the day of the session. If you have any questions please e-mail lovisa@themmf.net.