Digital Marketing: From Zero to Hero | Day Two
£190.39 – £316.99
Digital Marketing: From Zero to Hero | Day Two

Digital Marketing: From Zero to Hero | Day Two

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CHC Digital

21 Fleet Street

London

EC4Y 1AA

United Kingdom

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COURSE OVERVIEW


Our digital marketing course is designed to take you from complete novice to a competent digital marketer over two days of interactive workshops.


Specifically targeted towards small business, we are empowering owners and inhouse staff to take control and make the most of your digital space.


Each module will be classroom based, lead by a senior member of the CHC Digital Marketing team who will run through the course content, then open a workshop session to immediately apply the learnt skills to your business.


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WHO IS THE TRAINING FOR?

Anyone interested in improving their digital marketing skills or understanding to make more informed decisions.

Day two is a excellent way to bring professional techniques to your current strategy.



PREREQUISITES FOR THE COURSE

A good understanding of the fundamentals of digital marketing, your target demographics and a basic content strategy.


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WHAT WILL I GET?


TRAINING FROM AWARD WINNING PROFESSIONALS

The team at CHC Digital have collected awards for innovative digital marketing approaches year on year. The success is driven through a tried and tested process which has been developed over the last decade. This is the process that you will be learn over the two days.


STRATEGIES FOR YOUR BUSINESS

Throughout the course we will be putting into practice the lessons learnt from the module. This will be specifically focussed on your business. You will leave the course with a strategy that you will be able to put into practice immediately.


COURSE MATERIAL

We will provide you with a step by step guide for each module. With forms, checklist and planners to ensure you walk away with your own digital marketing strategy.


OUR DIGITAL MARKETING GUIDE

We have complied a comprehensive guide to managing your digital space. It is 68 pages of supportive content that will help you continue to grow your digital marketing campaigns after the course when they are needed.


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MODULE 5:

ADVANCED CONTENT



- Blogs & their impact on SEO

- Infographics

- Video/Animations

- Interactive content; Quizzes, eBooks, games & tours

- Performance of content types

- Examples of great content

- Search relevant content, what’s your first touch point?


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MODULE 6:

THE HOOK,

WHAT WILL LURE CUSTOMERS TO BITE


- Facebook advertising

- Consistent loops of content

- Sales and offers

- Competitions

- Data capture & retargeting

- How to marry Offline & Online


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MODULE 7:

MEASURING SUCCESS



- Google Analytics, bounce rates, page views, demographics

- Understanding Results:

Buffer, retweets, likes, reach

- Bitly – clicks

- FB advertising: clicks, impressions, cost per click

- Mail chimp: Open rates:, utilise follow up data

- AB testing

- Personal reviews – surveys, twitter polls & comments

- Valuing social media


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MODULE 8:

HOW TO GET 10,000 FOLLOWERS IN A YEAR



- What have we learnt?

- The four steps:

It’s self fulfilling, If Content is King then distribution is Queen, Presentation matters

& External influence

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Date and Time

Location

CHC Digital

21 Fleet Street

London

EC4Y 1AA

United Kingdom

View Map

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