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Digital Marketing Fundamentals: PPC and Google Ad Grants

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Location

Arts Council England

82 Granville Street

Birmingham

B1 2LH

United Kingdom

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Event description
An opportunity for cultural organisations to learn the basics of PPC and Google Ads.

About this Event

This day is aimed at those who want to understand and implement PPC at their cultural organisations, or those set up as a Google Non-Profit partner who would like advice on how to use their Google Ad Grant.

Learning objectives

  • Understand what pay-per-click (PPC) advertising is
  • Learn and apply a glossary of technical terms that are used in PPC
  • Assess whether PPC is a suitable activity for my organisation
  • Learn how to build and manage a campaign in Google Ads
  • Learn how to create suitable advert copy for PPC

Agenda

09.30 Arrival and refreshments

10.00 Morning session 1 - What is PPC and how does it work?

11.30 Break

11.45 Morning session 2 – Understanding how to read PPC reports

13.00 Lunch (Provided)

13.45 Afternoon session 1 – Building and managing PPC campaigns

15.15 Break

15.30 Afternoon session 2 – Writing great PPC text ads

17.00 Finish

Can I book a place?

This is part of a funded programme for arts and cultural organisations. Free places are available for those currently funded or usually eligible for Arts Council funding. Please get in touch if you have any questions about your eligibility.

To ensure as many organisations can join us as possible, we ask that a maximum of two people per organisation join us. Sold out? Please add yourself to the waiting list.

Questions?

Please email us on digitalnetwork@artscouncil.org.uk or for more information about the Digital Culture Network and to request free one-to-one support from a Tech Champion visit artscouncil.org.uk/digitalnetwork or find us on Twitter @ace_dcn.

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When you register for an event, please refer to our privacy notice to see how we use your personal data.

IMAGE CREDIT: Haydn Corrodus running an Instagram workshop, Digital Skills Masterclass, Watershed © Tiina Hill

Date and Time

Location

Arts Council England

82 Granville Street

Birmingham

B1 2LH

United Kingdom

View Map

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