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Digital Marketing Fundamentals: SEO and Keywords

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Date and Time

Location

Location

Arts Council England

82 Granville Street

Birmingham

B1 2LH

United Kingdom

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Event description
An opportunity for cultural organisations to learn the basics of SEO and Google keyword planning.

About this Event

This day is aimed at those who want to understand and implement SEO at their cultural organisations. Ideally those with access to the necessary systems (such as website content management systems).

Learning objectives

  • Understand what search engine optimisation (SEO) is
  • Understand how it can help my cultural organisation
  • Learn what my organisation can practically do to improve website SEO
  • Understand how to choose appropriate keywords for my website
  • Learn how to write search friendly content for my organisation’s website

Agenda

09.30 Arrival and refreshments

10.00 Morning session 1 - What is SEO and how does it work?

11.30 Break

11.45 Morning session 2 – Website SEO best practice

13.00 Lunch (Provided)

13.45 Afternoon session 1 – Understanding and choosing keywords

15.15 Break

15.30 Afternoon session 2 – Using keywords to write great content

17.00 Finish

Can I book a place?

This is part of a funded programme for arts and cultural organisations. Free places are available for those currently funded or usually eligible for Arts Council funding. Please get in touch if you have any questions about your eligibility.

To ensure as many organisations can join us as possible, we ask that a maximum of two people per organisation join us. Sold out? Please add yourself to the waiting list.

Questions?

Please email us on digitalnetwork@artscouncil.org.uk or for more information about the Digital Culture Network and to request free one-to-one support from a Tech Champion visit artscouncil.org.uk/digitalnetwork or find us on Twitter @ace_dcn.

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When you register for an event, please refer to our privacy notice to see how we use your personal data.

IMAGE CREDIT: Syed Rahman, Grow your digital skills with the DCN & Google, ICA © Dean Shaw

Date and Time

Location

Arts Council England

82 Granville Street

Birmingham

B1 2LH

United Kingdom

View Map

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