Join us for a morning at Google HQ, discussing challenges the healthcare industry faces against the shift towards digital and the changing patient attitudes, needs, and wants that come with it.

Three industry leaders and digital experts will give short talks, followed by a panel discussion.

Justin Gale, Global digital director, GSK
Shivalika Singh, Business Lead - Healthcare, Google
James Downes, Director, Pancentric

The panel discussion will consider where digital falls short in patient care: when is there no substitute for the human element? How can the human elements of care best work with, and be augmented by digital to provide what's in a patient's best interest?

Coffee, tea, croissants and some other nibbles provided.

As well as chewing on a range of topics we’ll discuss practical advice and insights healthcare brand managers and marketers can take away and inject into their own strategies.

BENEFITS OF ATTENDING:

Hear from the Global Digital Director of GSK on how to rethink how your customers engage with your site and how you can bring them more value
Gain insight from the Business Lead of Google’s Healthcare vertical on the changing nature of the healthcare landscape and what you can do to keep up
Learn about opportunities for growth and strategy from digital specialists from high-profile perspectives: digital transformation, search, and brand
Consider strategy from a customer-centric perspective: how can I best use the resources I have to engage my patients?

Digital marketing in healthcare — how is the sector falling behind?