Digital Marketing - Level 2 Online Course

Important Information:

This is a 12-week (approx. 120 hours) Online Self-Study qualification course. It can be started anytime and accessed (via a learning portal) at times/days to suit you.

Register your interest and we will email you an application pack - learning cannot be started until these forms are completed and submitted.

Once this is done, we will send information on how to access the learning portal.

You can only apply for one course at a time however upon completion you can enrol on a further 2 courses per academic year.

Please note to enrol on this course learners must:

• Be aged 19+ on the 31/08/2025
• Learners must be a UK resident and legally living in the UK on the first day of learning. (proof required)
• Due to Government funding criteria, we are unable to accept learners who live in London, Scotland, Wales, N Ireland, Ireland or a devolved postcode areas. Please check with us if you are unsure.

Digital Marketing - Level 2 Qualification

This online self-study course allows you to study at your own pace at a time and day that is convenient for you, gaining a Level 2 qualification.

Course Information:

Develop your knowledge of digital marketing with this online course. Successful completion will allow learners to understand what digital marketing is, why it is important and how it can impact upon business growth.

This course is designed for those who are seeking employment in marketing, business or media, those who want to develop their knowledge of digital marketing, and those already working within those sectors and wish to broaden their knowledge.

Course Content:

Unit 1: Social Media for Business

• Section 1: Understanding the range of social media platforms available for use by business

Unit 2: Email as a Promotional Tool for Business

• Section 1: Understanding how email campaigns can help businesses reach and engage their audience
• Section 2: Planning an email campaign
• Section 3: Understanding the role of data protection regulations when implementing email campaigns

Unit 3: Digital Marketing Review

• Section 1: Understanding the role of digital marketing
• Section 2: Knowing how to review the effectiveness of digital marketing
• Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews

Unit 4: Understanding Search Engine Optimisation for Business

• Section 1: Understanding the principles of Search Engine Optimisation (SEO)
• Section 2: Knowing how Search Engine Optimisation benefits business
• Section 3: Knowing how to use Search Engine Optimisation to benefit a business

Unit 5: Digital Marketing for Business

• Section 1: Understanding the role of digital marketing in business
• Section 2: Understanding how digital promotion is achieved
• Section 3: Producing a plan to promote a business through digital channels
• Section 4: Knowing how to use online presence to raise funds and cut costs
• Section 2: Knowing how to use social media platforms to engage an audience
• Section 3: Understanding the role of social media in building brand reputation

How Will I Learn:

All learning will be online (self-study) and can be completed at a time that suits without the need to attend college. Dedicated tutors will provide written feedback on the assessments and ongoing remote support where required.

The course includes online learning materials in the form of interactive resources and flipbooks, a personalised login to access the online learning portal will be given on enrolment.

Are there any exams or assessments?

You will be required to work through a series of tasks and activities designed to reinforce the learning process and demonstrate your knowledge. Your personal tutor will then assess your work and provide you with constructive feedback for each unit.

Will I achieve a qualification or certificate?

TQUK Level 2 Certificate in Digital Marketing