Digital Marketing: Managing Online Reviews and Reputation

Customers are sharing their experiences online every day, and those reviews shape where future guests choose to stay, dine and explore. In the competitive tourism industry, your online reputation can determine whether visitors book with you or your competitors.

Join us for a practical webinar on managing online reviews and reputation tailored specifically for tourism businesses.

In this session, you will discover:

· Proven techniques for responding to positive and negative reviews to build trust with travellers.

· Simple, on-site strategies such as signage, QR codes and follow-up messages to encourage more guest reviews.

· How to inspire user-generated content that showcases authentic experiences and attracts new visitors.

· Ways to integrate reviews and guest stories into your overall marketing strategy to drive bookings and repeat visits.

Whether you operate a hotel, tour company, attraction, or restaurant, you will walk away with ready-to-use tips and tools to strengthen your reputation and grow your bookings.

Inclusion

This workshop will take place in a presentation format. There will be networking opportunities and potential for group work/break out discussions. More information on the structure of the workshop will be shared with registrants prior to the event, along with the delegate sign up list and venue accessibility. Presentation slides can be shared in advance in an accessible format upon request. WiFi will be available and log in details will be provided upon arrival at the venue. If there are any access requirements you would like us to be aware of, please provide details when completing your registration form. Any information given regarding personal access requirements will be used to inform access during the event. All information will be kept confidential and then securely deleted within 7 days post event.