Digital Marketing Masterclass 103 Automate Lead Generation with Chatbots

What's included:

• Grab an enrolment letter as a gift!
• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

This course explores how chatbots can revolutionise lead generation in digital marketing. Participants will discover how to design, implement, and optimise chatbots to engage prospects effectively. The training covers strategies for integrating chatbots across multiple platforms, capturing leads, and automating responses to improve user experience. By understanding chatbot workflows, learners can enhance marketing campaigns while saving time and resources.

The programme examines analytics from chatbots to refine targeting and engagement. Students will learn to configure chatbot sequences for maximum conversion, segment audiences, and personalise interactions. By the end, participants will understand how chatbots serve as a crucial tool in modern digital marketing, capable of driving measurable business results. Knowledge of chatbots equips professionals to scale lead generation, reduce response delays, and maintain consistent online engagement with customers.

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Learning Outcomes

• Understand how chatbots improve lead generation in digital marketing campaigns.
• Configure chatbots to interact with users and capture essential information.
• Analyse chatbot performance to optimise lead generation and conversion strategies.
• Integrate chatbots across multiple platforms for enhanced marketing automation.
• Design personalised chatbot sequences that increase user engagement effectively.

Who is this course for?

• Digital marketers seeking to leverage chatbots for increased lead generation.
• Business owners wanting to automate online lead capture processes efficiently.
• Marketing professionals aiming to optimise customer interactions using chatbots effectively.
• Students exploring advanced digital marketing strategies involving AI chatbots.
• Entrepreneurs wishing to enhance sales funnels with automated chatbot solutions.

Career Path

• Digital Marketing Manager – £45,000 average annual salary.
• Marketing Automation Specialist – £42,000 average annual salary.
• CRM Specialist – £40,000 average annual salary.
• Chatbot Developer – £38,000 average annual salary.
• Social Media Manager – £32,000 average annual salary.
• Lead Generation Consultant – £50,000 average annual salary.