£1,074.60 – £1,194

Digital Marketing Masterclass Cambridge - Two Day Course 9th & 10th Novemb...

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This two-day digital marketing masterclass course will give you and your team the necessary skills and knowledge to effectively navigate your way through the world of digital marketing. Our expert trainers will cover paid advertising, website optimisation, CRO, data analysis, social media, email marketing, and much more. We will give you the necessary tools to succeed online and ensure that your marketing spend and activities are providing a positive ROI.

We will ensure that our content is providing you with up-to-date case studies and digital marketing best practice. As an agency, we work in this sector every single day, so we are packaging up all of our knowledge into an informative and engaging two-day training course.

Who should attend?

This course is designed for anyone who is connected to the online activities within a business. In today's modern world, it's crucial that your entire team is up-to-date on the benefits of digital marketing and understand how it can be applied across multiple departments. Our training course material will give you the insight, knowledge & ability to discuss & implement key digital marketing techniques at your organisation.

Previous attendees have included small business owners, marketing executives, directors, entrepreneurs, civil servants to global brands from backgrounds as diverse from farming to airlines. This course can be delivered in-house at your offices or delegates can book onto one of our open courses listed below.

Day 1

Creating A Digital Marketing Strategy

- How to create a digital marketing strategy
- Strategy objectives, opportunities & threats
- Creating a strategy document
- Integrated marketing strategies


- Creating new content
- Goal tracking
- Google Analytic goals
- Website checklist
- User tracking & Live chat

Paid Advertising

- Paid advertising introduction
- Google AdWords setup and management
- Display advertising & Remarketing
- Facebook & Instagram Advertising
- Twitter Ads
- LinkedIn Ads


- Introduction to SEO
- On-page SEO
- Off-page SEO
- Image optimisation
- Google Search Console
- Local SEO
- Customer Reviews

Email Marketing

- Email marketing intro
- Email marketing strategy
- Email marketing tools


- The importance of a company blog
- Benefits of writing regular blog content
- Content marketing
- Types of content

Influencer Marketing

- What is it?
- How can you utilise it for your organisation?
- Hints & tips

Day 2

Social Media

- How social media fits into digital marketing
- Facebook
- Twitter
- LinkedIn
- Pinterest
- Instagram

Social Media Policy

- Risk management tips
- Policy creation
- GDPR changes and implications

Campaign Management

- Mobile first strategies
- Measuring paid media
- Content marketing

Creating Content

- Producing content
- Cross-posting content
- Video content
- Social media image sizing


- Creating good imagery
- Image creation tools
- Image sources

Understanding The Customer Journey

- Attribution models
- Path to purchase via Google Analytics
- The complete customer journey

Measurement & Analytics

- Goal tracking
- Identifying objectives
- Google analytics
- Facebook insights
- Instagram insights
- Twitter analytics
- Key metrics


- What information should you be reporting on
- How to create monthly reports
- Utilising Google analytics
- Google URL builder
- Custom URLs

Marketing Apps

- Key marketing apps
- Social media, digital marketing and website apps

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