Digital Marketing masterclass for female start-ups

These workshops are being run by our sister project Accelerating Women's Enterprise and are only for female entrepreneurs

This course is designed for women thinking of starting a business and those who have recently started a business and want to get to grips with digital marketing. It provides an introduction to the digital tools you should be using to research your potential audience, raise your brand awareness and gain new customers and grow your revenue.

The course comprises of two workshops, each 3.5 hours in length which will be run via our online classroom via zoom.

Day 1: 27/06/2022 Digital Marketing Masterclass for Start-Ups Part 1 10am-1.30pm

Day 2: 30/06/2022 Digital Marketing Masterclass for Start-Ups Part 2 10am- 1.30pm

During the training you will learn about:

Why understanding your customers is critical before you start your marketing activities

Employing digital techniques to understand your customers and test your business ideas

What good practice looks like for website design and development and how to rank higher on Google with Search Engine Optimisation (SEO)

Why email is such a valuable marketing tool to grow your customer-base

Harnessing all the opportunities through promotion on the right social media channels for your business

Digital advertising (Pay Per Click (PPC)) dos and don’ts

Why content planning forms the blueprint of your digital marketing

How to analyse the Return on Investment from your digital marketing.

Top tips on how to understand what will work best in terms of engaging your target market.

Am I eligible for this workshop?

These workshops are being provided by the Accelerating Women’s Enterprise Programme which is funded by the European Regional Development Fund (ERDF). Before booking this workshop, please confirm that you live or your business start-up is based within Devon

Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.