£425 – £575

Digital Marketing Masterclass (One Day Intensive Course)

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Liverpool Science Park

Innovation Centre 1

131 Mount Pleasant


L3 5TF

United Kingdom

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Event description


Course Overview

This masterclass will help those with a basic knowledge of marketing take their skills and knowledge to the next level. Focusing on the latest digital marketing techniques the course allows delegates to develop cutting-edge digital marketing strategies, manage and implement new campaigns and analyse campaign results.

The key outcome will be the creation of a digital marketing plan that will map out how your business will grow online over the next 3 years!

Who should attend

Anyone who is looking to grow thier business or build a world-class digital marketing campaign that will deliver results. If you are looking to exploit the latest marketing strategies, develop and expand your digital marketing knowledge, then this course is 100% for you.

What will you learn

Marketing basics

  • Introduction to digital marketing
  • The digital marketing landscape
  • Buyer psychology online
  • Digital market positioning
  • Inbound vs outbound marketing
  • Creation of a digital markeitng channel plan


  • Objectives
  • User journey
  • Mobile optimisation
  • SEO / Landing Pages/ Conversion Rate Optimisation
  • Analysis tools

Search Marketing (SEO & PPC)

  • Keyword research / Marketing analysis
  • PPC campaign/ Display Advertising
  • SEO campaign
  • Content creation and planning
  • Link building strategy
  • Online PR

Social Media

  • What is your social media purpose?
  • Creating engaging content
  • Key engagement
  • Grow your following
  • Analysis tools

Create your tactical marketing plan

  • Research and planning
  • Planning and budgeting
  • Campaign delivery
  • Stakeholder management
  • Analysis

Course leader

Phil Birss - Managing Director of Elephant Digital

Phil Birss is a leading digital marketing specialist and speaker with 14 years’ experience across a range of industry sectors and marketing disciplines.

Phil has an extensive digitial marketing background having delivered campaigns both client-side in senior marketing and strategy roles, and agency-side in account management and project-based roles.

Phil is a regular keynote speaker at events across the UK and has been leading training sessions on digital marketing for 6 years.


Course Location

The Studio
iC1 Building, Liverpool Science Park
131 Mount Pleasant
L3 5TF


Liverpool Metropolitan Cathedral,
Cathedral House,
Mount Pleasant,
L3 5TQ


Mount Pleasant Car Park,

38 Mount Pleasant,


L3 5TB


Refreshments will be available all day but full details as follows. A buffet breakfast, teas and coffee are served from 8.30am and the seminar will start at 9.00am. Lunch will be served at 12.00 and the course will finish at 4.30am.

Kind Words in 2017

"Phil's sessions are really fantastic. Fun, informative and packed full of practical and up to date ideas on how to grow your business. He has amazing digital knowledge and I could recommend his sessions enough! 10/10.

Kim Waters, Managing Director - KW Design

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Date and Time


Liverpool Science Park

Innovation Centre 1

131 Mount Pleasant


L3 5TF

United Kingdom

View Map

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