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Location

The George Hotel, Lichfield

12-14 Bird Street

Lichfield

Staffordshire

WS13 6PR

United Kingdom

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Event description

Description

Digital Marketing - Masterclass


Delivered by:

Emily Whitehead

Emily, who not only ran her own successful tourism business for 7 years in Staffordshire, but also has a wealth of experience using social media and training spanning over 20 years. Emily runs her own small business network & works extensively with businesses to focus on marketing, social media & communications.

Workshop Content:

Marketing your business digitally and successfully is crucial to any tourism business – creating content, engaging audience, attracting great reviews and finding new customers all helps build business.

Your customers expect to be able to discover as much about your business as possible from basic website information & reviews to what life is like day to day & what their experience of your business might be. They also expect be communicated with via newsletters, surveys and emails.

This in depth Masterclass is a chance for you to take your digital activity to the next level. We will revisit and explore your business story & messaging, your key customer sectors and your existing activity and start to build a clear plan for your business to ensure you are maximising the digital opportunities available to you.

This is not a ‘how to’ step by step guide to social media but a chance to look strategically at your marketing to maximise results with streamlined effort.

We will include drilling down to your key audiences, where they are & how to reach them, data capture, engaging social media, creating powerful content and how to best analyse your results to improve the ROI on your efforts.

The Masterclass is intense, dynamic and fun with plenty of opportunity to interact and network with your fellow delegates.

Top 3 Benefits of Attending:

  • A rare opportunity to analyse your digital marketing activity for success
  • You will have a fresh and confident approach to your digital marketing
  • You have the opportunity to ensure your business is making the best of the latest and best digital marketing opportunities in Tourism

Pre-requisites:

You need to have a good basic knowledge of social media & digital marketing e.g. attending our Social Media workshop.

Follow on courses:

There are no other related follow-on courses.


Who should attend?

Business owners, Managers and Marketing managers.

Agenda

09.00 - 09.30 - Arrival and registration

09.30 - 15.30 - Masterclass


Please note - lunch is provided on the Mastercass, if you have any dietary requirements please email this at your earliest convenience to tourism@winningmoves.com.

Directions: http://www.thegeorgelichfield.co.uk/the-george-hotel/how-to-get-here/


Event Terms:

Support under the Destination Staffordshire Support for Tourism Businesses programme is only available to Staffordshire based tourism SME’s and therefore Destination Staffordshire have the right to cancel events at anytime if we do not receive sufficient quantities of Staffordshire businesses attending.



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Date and Time

Location

The George Hotel, Lichfield

12-14 Bird Street

Lichfield

Staffordshire

WS13 6PR

United Kingdom

View Map

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