Event Information

Share this event

Date and Time

Location

Location

Riverside Innovation Centre

1 Castle Drive

Chester

CH1 1SL

United Kingdom

View Map

Friends Who Are Going
Event description

Description

Designed to give participants both a broad understanding of the world of digital marketing and a series of strategies and tactics they can employ immediately, to improve their performance and get the most from what is probably the most important set of marketing channels available.


Participants will work on how to define their brand message and key audiences, and then how to use digital marketing to link the two. They will understand what are the best ways to get their potential customers to interact with their company in the digital space, and ultimately drive sales and business.
By the end of the day participants will understand:

  • What digital marketing channels are available to them, and which they should ideally use
  • What core strategies they should implement, how to mix the channels to drive traffic to their website most efficiently
  • How to use email marketing to drive business and sales
  • How to use social media to connect to prospects and customers and how to move them down the sales channel through both engagement and paid methods
  • How to create and utilise content marketing
  • How to set up and manage pay per click campaigns
  • What to do about search engine optimisation and how to move their websites up in the google rankings


The course will cover what to do, how to do it and importantly what to avoid. Participants will take away worksheets, planning guides and the presentation, along with detailed tactics that the ‘average’ business can employ.


Lunch will be provided



Eligibility Criteria


Please note that to attend this event you must be signed up to the ERDF funded Cheshire & Warrington Business Growth Programme. To find out more about the 12 hours of fully funded support from the progamme and to register please email: businessgrowth@chester.ac.uk or call: 01244 567500


To be eligible to apply for support from the growth programme you must be:


• Small – your new business must be an SME. An SME has under 250 staff, turnover of £45 million and any ownership by a wider commercial group is below 25%
• Local – your business address is within the Cheshire East, the Cheshire West and Chester, or the Warrington council areas.
• B2B – you must be (or plan to be) trading business-to-business and not selling directly to consumers



Parking


There is parking available at the Little Roodee car park which is a short walk from the Riverside Innovation Centre. If you need a disabled parking space please contact the organiser and request one.

Share with friends

Date and Time

Location

Riverside Innovation Centre

1 Castle Drive

Chester

CH1 1SL

United Kingdom

View Map

Save This Event

Event Saved