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ERDF logo and Collaborate logo

Digital Marketing - Masterclass

Delivered by:

Emily Whitehead

Emily, who not only ran her own successful tourism business for 7 years in Staffordshire, but also has a wealth of experience using social media and training spanning over 20 years. Emily runs her own small business network & works extensively with businesses to focus on marketing, social media & communications.

Workshop Content:

Marketing your business digitally and successfully is crucial to any tourism business – creating content, engaging audience, attracting great reviews and finding new customers all helps build business.

Your customers expect to be able to discover as much about your business as possible from basic website information & reviews to what life is like day to day & what their experience of your business might be. They also expect be communicated with via newsletters, surveys and emails.

This in depth Masterclass is a chance for you to take your digital activity to the next level. We will revisit and explore your business story & messaging, your key customer sectors and your existing activity and start to build a clear plan for your business to ensure you are maximising the digital opportunities available to you.

This is not a ‘how to’ step by step guide to social media but a chance to look strategically at your marketing to maximise results with streamlined effort.

We will include drilling down to your key audiences, where they are & how to reach them, data capture, engaging social media, creating powerful content and how to best analyse your results to improve the ROI on your efforts.

The Masterclass is intense, dynamic and fun with plenty of opportunity to interact and network with your fellow delegates.

Top 3 Benefits of Attending:

  • A rare opportunity to analyse your digital marketing activity for success
  • You will have a fresh and confident approach to your digital marketing
  • You have the opportunity to ensure your business is making the most of the latest and best digital marketing opportunities in Tourism


You need to have a good basic knowledge of social media & digital marketing e.g. attending our Social Media workshop.

Follow on courses:

There are no other related follow-on courses.

Who should attend?

Business owners, Managers and Marketing managers.


09.00 - 09.30 - Arrival and registration

09.30 - 15.30 - Masterclass

Please note - lunch is provided on the Mastercass, if you have any dietary requirements please email this at your earliest convenience to tourism@winningmoves.com or call Leicestershire Promotions on 0161 225 4074.

Directions: TBC

Event Terms:

Support under the Collaborate Support for Tourism Businesses Programme provided by Winning Moves and Leicestershire Promotions is only available to Leicestershire based tourism SME’s and therefore Collaborate Support for Tourism Businesses Programme have the right to cancel events at anytime if we do not receive sufficient quantities of Leicestershire businesses attending.

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