Launch Party - The Digital Marketing Roadshow 2017
Friday 17th March 2017 9.30am – 3.00pm
It’s time for something new.
Our digital rockstars are ditching the jargon to give you the no-nonsense advice your business needs to stay secure online, reach more customers and plan for the future.
Visit the Digital Marketing Roadshow to:
BOOST – Learn new ways of reaching new customers and how to plan, manage and increase your online sales.
DEBATE - The Digital Rip Off – It’s easy to see when your builder is ripping you off because you’re living in a demolition site, deadlines are missed and nothing is going as planned - but how do you know when your Web Developer or Digital Marketing agency is throwing your money down the drain?
EXPLORE – Try new technology and meet industry leaders as Digital Rockstars from across the region showcase their businesses. Are you a Digital Rockstar? If so, an audience awaits…
SME's Lagging in Digital
A recent study by The Institute of Public Policy Research (IPPR), has found that small and medium enterprises are lagging behind other businesses in terms of their digital capacity.
"Businesses perform better when they do more online. Those with a strong web presence are more productive, create more jobs and are more likely to sell beyond their immediate area"
Join us in Blackpool to access insider secrets and know-how to understand how you can achieve your digital marketing objectives.
You will connect with leaders from across the creative, digital and media sectors and walk away tuned into new ideas.
Gain the know-how you need to future-proof your business, stay secure online and engage with your customers.
"To talk about digital as some kind of separate entity is to not understand it. Our lives ARE digital is not a thing, it is simply a more flexible, response and efficient way to do business."
Jeff Dodds Chief Exec of Tele 2 Netherlands & previous CMO for Virgin Media speaking to CIM catalyst magazine.
9.30am – Exhibition opens
10.00am - 10.30am – How to turn your Digital Marketing in to customers
10.45am – 11.15am - How to make your Email Marketing work for you.
11.30am - 12.00pm - Curate digital content like a pro
12.15pm - 12.45pm - North West Regional Organised Crime Unit - GCHQ announced that 80% of cyber-crime is easily preventable, and so here in the North Western Region we want to help realise that figure to protect our communities and businesses from becoming victim
Cyber-crime is an ever increasing threat within the UK. The cost of cyber-crime is estimated to be costing the UK economy billions of pounds per year, and the costs to individuals and businesses are often staggering.
TITAN has a dedicated Cyber Crime team that works both reactively and proactively on significant cyber-crime investigations pursuing cyber-criminals.
But the team also proactively engages with businesses and communities in supporting them protect and prepare themselves against cyber-attack.
1.30pm – The Digital Debate – The Digital Rip Off - It's easy to see when your builder is ripping you off because you're living in a demolition site, deadlines are missed and nothing is going as planned, but how do you know when your Web Developer or Digital Marketing agency is throwing your money down the drain?
Our Ethics checklist will tackle the current obstacles businesses face when trying to market themselves online and suggest industry standards to improve lines of communication. Back to basics, How will these issues shape the future digital skills demand?
The panel of five leading industry experts will be hosted by Neil Simpson – Dynamic Digital Marketing.
Jeff Coghan – Matmi - Jeff is an industry visionary, ‘Technological solutions and gamification are not just for large corporations. Many smaller companies can use technology to streamline the business processes, improve sales and learn about their customer habits. Those SME’s who implement a decent social strategy are benefiting from better exposure and increased sales with a much better ROI than traditional marketing techniques’.
Mark Preston - A well respected SEO consultant with over 15 years experience working at the highest level - SEO marketing trainer - Author on top industry sites and publications - SEO columnist in newspaper publications - Small business mentor - Judge at the prestigious BIBAs business awards - Voted as one of the top 30 digital marketing twitter handles to follow in 2017 and Voted one of the top 100 SEO experts in the world.
Danny Parker - Attain Digital Using 18 years’ industry experience, ATTAIN Managing Director Danny Parker offers a fresh and accessible perspective on how digital, design and data management can transform business performance.
What are you waiting for?