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Digital Marketing Roadshow - Preston
Wed 8 November 2017, 09:30 – 15:00 GMT
The third stop on the Digital Marketing Roadshow 2017 is in Preston.
Wednesday 8th November 2017 9.30am – 3.00pm
The world is changing: make sure you’re changing with it.
The Digital Marketing Roadshow is taking some of the UK's most highly regarded experts on tour.
BOOST - Learn new ways of reaching new customers. How to plan, manage and optimise your business online to get results.
DEBATE - The Digital Debate – The Digital Rip Off - It's easy to see when your builder is ripping you off because you're living in a demolition site, deadlines are missed and nothing is going as planned, but how do you know when your Web Developer or Digital Marketing agency is throwing your money down the drain?
Our Ethics checklist will tackle the current obstacles businesses face when trying to market themselves online and suggest industry standards to improve lines of communication.
Back to basics.
How will these issues shape the future digital skills demand?
EXPLORE - Learn from an exhibition of industry Rockstars demonstrating Digital Marketing techniques to increase the effectiveness of your online presence.
SME's Lagging in Digital
A recent study by The Institute of Public Policy Research (IPPR), has found that small and medium enterprises are lagging behind other businesses in terms of their digital capacity.
"Businesses perform better when they do more online. Those with a strong web presence are more productive, create more jobs and are more likely to sell beyond their immediate area"
Join us in Preston to access insider secrets and know-how to understand how you can achieve your digital marketing objectives.
You will connect with leaders from across the creative, digital and media sectors and walk away tuned into new ideas.
Gain the know-how you need to future-proof your business, stay secure online and engage with your customers.
"To talk about digital as some kind of separate entity is to not understand it. Our lives ARE digital is not a thing, it is simply a more flexible, response and efficient way to do business."
Jeff Dodds Chief Exec of Tele 2 Netherlands & previous CMO for Virgin Media speaking to CIM catalyst magazine.
9.30am – Exhibition opens
10.00am - 10.30am – How to turn your Digital Marketing in to customers
10.45am – 11.15am - How to make your Email Marketing work for you.
11.30am - 12.00pm - Curate digital content like a pro
12.00pm - 12.45pm - North West Regional Organised Crime Unit - GCHQ announced that 80% of cyber-crime is easily preventable, and so here in the North Western Region we want to help realise that figure to protect our communities and businesses from becoming victim
Cyber-crime is an ever increasing threat within the UK. The cost of cyber-crime is estimated to be costing the UK economy billions of pounds per year, and the costs to individuals and businesses are often staggering.
TITAN has a dedicated Cyber Crime team that works both reactively and proactively on significant cyber-crime investigations pursuing cyber-criminals.
But the team also proactively engages with businesses and communities in supporting them protect and prepare themselves against cyber-attack.
1.30pm – The Digital Debate – Open discussion to tackle the current obstacles and trends that will shape the future digital skills demand
The panel of five leading industry experts will be hosted by Naomi Timperley
Naomi Timperley - Host - A whirlwind of energy who has the ability to motivate, inspire and lead others in any environment. Naomi was named in 'The Maserati 100’ 2015 – a definitive list of Britain’s most successful business leaders actively supporting the next generation of entrepreneurs. Naomi runs Coo Digital as well as Tech North Advocates with Volker Hirsch - Tech North Advocates is a network of tech & digital entrepreneurs, leaders, investors & experts who support tech startups & growth businesses to find new investment, talent and growth in the North of England. She is also a mentor, speaker, trainer and connector.
Lisa Edge– Lancashare - 'My successes have come through understanding and building lasting relationships with businesses and delivering on promises. I have developed an enthusiasm for initiatives in people development, employee engagement, business growth and entrepreneurship. I have experience of working closely with employers, sector skills council’s, awarding bodies and local government agencies.'
Neil Simpson - Following a 15 year career in professional dance, film and unprofessional comedy, Neil retired from performing in 2001 and has since spent more than a decade bringing sensational innovation to businesses helping them to grow by turning their ideas into money
Neil specialises in ideation, marketing and social media within businesses, assisting them to profit from their intellectual property, brand value and know how. He has worked with hundreds of clients of all sizes including British Telecom, and many universities across the North of England.
Mark Preston - A well respected SEO consultant with over 15 years experience working at the highest level - SEO marketing trainer - Author on top industry sites and publications - SEO columnist in newspaper publications - Small business mentor - Judge at the prestigious BIBAs business awards - Voted as one of the top 30 digital marketing twitter handles to follow in 2017 and Voted one of the top 100 SEO experts in the world.
What are you waiting for?