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Digital Marketing School: Facebook Ads & Google AdWords

Newsham Media

Friday, 20 October 2017 from 09:00 to 15:30 (BST)

Digital Marketing School: Facebook Ads & Google AdWords

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Marketing School Ticket 1d 11h 50m £149.99 £0.00 £30.00

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Event Details

If you’re looking for a simple to follow plan on how you can use Google AdWords and Facebook ads to help increases your businesses profile and grow sales then this is the event for you.

During this full day session our MD Jackson Edmonds, who has almost a decade of experience working with some of the biggest brands in the country, will show you how to use Facebook ads and Google ads, how to get the best possible return for your budget and finally how to tie it all together to create a process which will help you create loyal customers out of people who haven’t yet encountered.

Over the course of the day we’ll cover

Tea & Coffee provided on arrival

Facebook & Instagram Ads

  • What are Facebook Ads?
  • Instagram ads
  • Ad Manager and why you should stop “boosting posts”
  • Campaign types, structure and how it can help deliver results
  • Ad formats
  • Getting the most from your targeting options

Google AdWords

  • What is Google AdWords for Search
  • Text Ads and Shopping Ads
  • Selecting your keyword universe to maximise visibility
  • Why your account structure is the most important thing about your account
  • Making use of audience data
  • Targeting based on location, time, language and device
  • Ad Copy & Extensions

Lunch (included in the price)

Optimising – Getting the best return possible

  • What is optimisation
  • Our 4 pillars of optimisation
  • AdWords
    • Efficient bids
    • Getting the most from your budget
    • Search Term Reports
    • Optimising bid modifiers
    • Ad copy and landing page testing
    • Quality Score
  • Facebook & Instagram
    • Campaign selection and the impacts
    • Selecting and segmenting your audience
    • Audience breakdown
    • Facebook, Instagram or both?
    • Ad Copy testing

Creating a funnel

  • What is a funnel?
  • How can you use Facebook & AdWords to make people aware of you and then convert them into repeat customers?


Some feedback from previous events

"Useful information from a knowledgable , friendly and experienced presenter"

"Very good and thorough introduction to a complex topic."

Do you have questions about Digital Marketing School: Facebook Ads & Google AdWords? Contact Newsham Media

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When & Where


Neighbourhood
62 Castle St
L2 7LQ Liverpool
United Kingdom

Friday, 20 October 2017 from 09:00 to 15:30 (BST)


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Organiser

Newsham Media

We're a digital marketing agency who help businesses or individuals grow their presence online.

Whether through the use of a certain tech solution, a mixture of media or with a great piece of content we can help you connect with more of your customers.

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Digital Marketing School: Facebook Ads & Google AdWords
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