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Digital Marketing & Social Media


Wednesday, 23 May 2018 from 08:45 to 12:15 (BST)

Digital Marketing & Social Media

Registration Information

Registration Type Remaining Sales End Price Fee Quantity
CITB Registered Employer
Only available to employers who are registered with CITB NI
14 Registrations 22 May 2018 Free £0.00
Non CITB Registered 5 Registrations 22 May 2018 £25.00 £0.00

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Event Details

CITB NI is providing a series of short seminars on a range of topical business issues. These seminars are being delivered by industry experts, giving attendees a detailed overview of the subject area and the practicalities of dealing with these issues in the construction industry.

In addition, CITB NI will provide a short overview of the services we provide to the construction industry and their benefits to employers.

Promoting your Construction Business using Digital Marketing & Social Media workshop

These interactive, example led workshops will empower construction professionals to be able to begin effectively marketing their businesses online or take their marketing to the next level.

Anyone that attends the workshop should leave with a clear understanding of the various options regarding digital marketing and social media. Attendees will also receive takeaway documents to help put into action everything they have learnt.


08:45 am       Registration / Tea & Coffee

09:00 am       CITB NI – Welcome & Overview of CITB NI’s Products and Services
9:15 am       Promoting your Construction business using Digital Marketing and Social Media Workshop – Part 1

                                Overview of Digital
                                Developing a Digital Strategy
                                Tips on each Digital Channel

10:15 am       Break

10:35am       Promoting your Construction business using Digital Marketing and Social Media Workshop– Part 2

                                Developing a content plan for Social Media
                                Basic Introduction to Analytic Tools
                                Case Study Examples

12:15pm       Close & Networking

Speaker Profiles

The training session will be conducted by Geoff Wilson and Suzanna Hall who both have extensive experience within the construction sector.

Geoff Wilson is the founder of Geoff Wilson Consultancy. Prior to setting up his own business Geoff was Head of Communications at the Irish FA – talking with press and broadcast on media related matters. Since setting up his own company, Geoff has experience working all over Ireland, UK and internationally educating others on marketing techniques and practices. Locally Geoff has experience working with several bodies including InterTradeIreland, Invest NI, Tourism NI and Chartered Institute of Marketing. Within all of these bodies Geoff has experience supporting companies within the construction sector.

Suzanna Hall is the founder of If Consulting and Marketing, a marketing agency specialising in the B2B sector, one of the only of its kind in Ireland. Prior to setting up If Consulting, Suzanna gained extensive experience working as the Sales and Marketing Manager for a Civil Engineering firm – Amelio Utilities. Suzanna has supported over 100 businesses largely in the construction, engineering, law and accountancy sectors all across Ireland. These companies are anything from one man bands up to large multi-national companies. Suzanna works with companies to provide return on investment and has specialty with digital and social media marketing.

Attendees will massively benefit from having two hugely experienced digital marketing professionals and at the close of the workshop attendees will have a full overview of the various digital and social media methods they can use to promote their construction business online.

All attendees will also receive:
1              Digital Strategy Template
2              Content Plan Template
3              Tips Checklist on Key Digital Channels


FREE to CITB NI registered employers – please have your registration number when booking

£25 for non-CITB NI registered attendees

Do you have questions about Digital Marketing & Social Media? Contact CITB NI

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When & Where

Silverbirch Hotel
5 Gortin Road
BT79 7DH Omagh
United Kingdom

Wednesday, 23 May 2018 from 08:45 to 12:15 (BST)

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CITB NI is both an Industry Training Board and Sector Skills Council. Our role is to work in partnership with the industry improving the skills of those employed or intending to be employed in the industry. Our vision is to have a construction industry where skills and competence are at the core of every business plan and a training culture where skills are at the heart of each construction company to help improve the productivity of the NI construction industry. We continue to work closely with industry partners, stakeholders and Government to ensure a qualified and competent industry to ensure growth is sustained over the long term.
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Digital Marketing & Social Media
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