Master Social Media & SEO in one go. Learn proven strategies to dominate digital marketing and boost online visibility effectively.
Overview:
This two-in-one online course blends the power of Digital Marketing: Social Media and Search Engine Optimisation (SEO) to help you build a solid foundation in today’s online marketing landscape. You’ll learn how to navigate major platforms like Facebook, Instagram, LinkedIn, and more—while also understanding how search engines read, rank, and reward your content. No fluff, just focused learning on how to increase visibility, traffic, and relevance.
Whether you're looking to manage your own brand or offer services to clients, this course walks you through the essential elements of digital presence—writing for both humans and algorithms, crafting engaging content, and structuring campaigns that get noticed. SEO and social media don't live in separate corners anymore—they work better together, and this bundle teaches you just how to make that connection pay off.
Learning Outcomes:
- Understand SEO and its role in digital visibility.
- Learn keyword research and content optimisation techniques.
- Explore major social media platforms and marketing approaches.
- Use analytics to measure engagement and website performance.
- Build strategies that combine SEO and social outreach.
- Identify methods to improve online reach and brand presence.
Who is this Course For:
- Those looking to grow a business using digital marketing tools.
- Freelancers interested in online promotion and visibility tactics.
- Jobseekers aiming for a marketing or content-based career.
- Entrepreneurs building a presence across web and social platforms.
- Website owners wanting to improve organic search rankings.
- Social media users exploring audience growth and interaction.
- Blog writers focused on improving SEO and reader engagement.
- Marketing professionals seeking to update their digital approach.
Career Path:
- SEO Specialist – £30,000/year
- Digital Marketing Executive – £32,000/year
- Social Media Manager – £34,000/year
- Content Marketing Strategist – £36,000/year
- PPC/SEO Analyst – £28,000/year
- Digital Marketing Consultant – £40,000/year
