Digital Marketing : Social Media

Master social media marketing techniques and strategies to elevate digital campaigns and grow audience reach across major online platforms.

OverviewIn today's digital-first environment, knowing how to make social media work for your brand isn't optional—it’s essential. This course covers key elements of digital marketing with a sharp focus on social media strategy, platform-specific planning, content tactics, and paid promotions. You’ll explore how audiences behave online, what grabs their attention, and what keeps them engaged across platforms like Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter).

Whether you're promoting a business, personal brand, or working within an agency, this course breaks down how to grow reach and improve engagement with smart and consistent strategies. From tracking analytics to planning content calendars, this course aims to give learners a firm grasp of digital marketing using the unique strengths of social media channels.

Learning Outcomes

• Understand how each social media platform operates differently.
• Identify digital marketing goals and measure campaign performance.
• Learn methods to increase reach, engagement and audience retention.
• Apply advertising formats available on top social media platforms.
• Develop content strategies aligned with audience behaviour and trends.
• Interpret key social media analytics to guide campaign decisions.

Who is this Course For?

• Digital marketers looking to specialise in social media strategy.
• Small business owners aiming to grow their online presence.
• Marketing students seeking knowledge in modern media tools.
• Content creators building a personal or brand-based audience.
• Freelancers handling marketing for various clients and brands.
• Influencers hoping to work with advertisers and brands.
• Professionals transitioning into digital from traditional marketing.
• Social media managers wanting structured learning and frameworks.

Career Path

• Social Media Executive – £25,000 to £32,000 per year
• Digital Marketing Specialist – £28,000 to £38,000 per year
• Content Manager – £32,000 to £45,000 per year
• Paid Media Analyst – £30,000 to £40,000 per year
• Social Media Strategist – £35,000 to £48,000 per year
• Digital Campaign Manager – £40,000 to £55,000 per year