Social media marketing isn’t just about posting selfies with hashtags—it’s a strategic, platform-by-platform operation. This course introduces the key social channels marketers use, plus the etiquette rules you’re not told but absolutely judged on.
From Twitter’s fast-paced rhythm to LinkedIn’s polished tone, each module explores what works, where, and why. You'll cover tools, tone, and methods for building genuine digital engagement without sounding like a robot—or a brand trying too hard.
Learning Outcomes:
- Understand the fundamentals of social media marketing tools
- Learn etiquette rules for engaging across multiple platforms
- Explore strategies for Facebook, Instagram and Twitter posts
- Discover how to use LinkedIn for business and networking
- Build consistent messaging across different content channels
- Recognise effective methods for digital brand presence
Who is this Course For:
- Social media assistants seeking structured marketing knowledge
- Freelancers managing social accounts for small brands
- Creators building visibility across multiple platforms
- Business owners managing their own content calendars
- Admin staff handling scheduling and post coordination
- Junior marketers growing audience reach online
- Students exploring online media and communication tools
- Content writers adapting to platform-specific styles
Career Path:
- Social Media Coordinator – £26,000/year
- Digital Marketing Executive – £30,000/year
- Content Scheduler – £25,000/year
- Social Platform Assistant – £24,000/year
- Community Engagement Officer – £28,000/year
- Brand Presence Monitor – £27,000/year
