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Digital Marketing Strategy for Charities | Knowledge Share Event

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Location

Sutherland Labs

52 Short's Gardens

London

WC2H 9AN

United Kingdom

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Event description
Gain insight and inspiration to improve the way you engage supporters and fundraise through digital channels.

About this Event

  • Dan Papworth-Smyth, Head of Digital Engagement at Breast Cancer Now, will share how they achieved record breaking results for their Afternoon Tea Campaign - raising more than any other year and smashing income targets by 30%.
  • Get tips for maximising your Google Ad Grant to reach targeted, high quality supporters.
  • Share your wisdom and war stories with other Charity Digital Marketers.

Providing actionable takeaways to put into practice when you get back to the office.

You’ll leave with a belly-full of food and a head-full of new ideas!

What to expect

A couple of short talks:

1. Paid Social Strategy with Breast Cancer Now

Hear how Breast Cancer Now successfully utilised paid social to deliver event signups, mass participation registrations, donations, brand awareness campaigns and much more. We'll walk you through their approach, the challenges, and what they learned in the process.

2. Making the most of Google Ad Grants

Google Ad Grants have fundamentally changed over the last two years, we'll outline the impact of those changes, provide examples of how to make Google Ad Grants work for you, and show you how it can work as part of an integrated PPC strategy to bring-in engaged, high quality supporters for your charity.

Followed by...

Group discussions - where we invite you to bring your challenges to the table so that we can explore them together. Providing a relaxed forum to learn from each other and to ask advice and recommendations from the Torchbox Digital Marketing team.

The agenda

8.30 Arrive, grab some breakfast and have a mingle

9.00 Two short talks

9.30 Quick pit-stop

09.45 Table discussions

10.15 Round up of key topics and takeaways

10.30 Time to head off or stay around for further discussions if you'd like to

This event is for you if:

  • You have responsibility for the strategy and direction of your organisation’s digital marketing.
  • You have intermediate to advanced digital marketing knowledge and experience.

Due to the popularity of this event, we can only accept one ticket per organisation.

The Torchbox Digital Marketing team works exclusively with organisations that are making the world a better place - nonprofits, public sector organisations and NGOs across the UK. Achieving record-breaking results - through highly targeted, objective-focused campaigns, for clients including:

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Date and Time

Location

Sutherland Labs

52 Short's Gardens

London

WC2H 9AN

United Kingdom

View Map

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