Digital Marketing - Tackling the Basics

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Location

Location

Marches Growth Hub , Telford & Wrekin

SB Building, Building & Technology Centre

University of Wolverhampton Innovation Campus

Shifnal Road, Telford TF2 9NN (sat

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Event description

Description

Digital Marketing – Tackling the Basics

Are you using digital marketing and social media to promote your business?

This introduction gives you a taste of what you can use. If you are keen to find digital solutions to help assist your business, then this is the event for you

Overview

This event is aimed at business owners (SME’s only) who don’t really have a plan for their Digital Marketing and need an overview of website basics and all of the social media platforms.

The event will cover:

* Digital Marketing Overview – what is it?

• Website Basics of How to engage a web designer/developer

  • Which platform is best for you?

  • Building your online brand - Protecting your brand; trademarks, copyrights, patents, Living and breathing your brand

  • Website performance o SEO, Keywords, Google Analytics

  • Creating a marketing plan

• Being wary of the hackers and hijackers

  • Automated backup solutions

  • Why have a Disaster Recovery Plan

• Which social media channels should you be on?

  • Social Media Strategy and popular channels Facebook, Twitter, LinkedIn, Instagram, Pinterest

  • Overview of Tools to help you: Hootsuite, Tweetdeck, MeetEdgar

By the end of the event:

After completing this course, you will have a greater understanding of Digital Marketing. Have ideas on the usage of keywords and a website SEO plan. You will also have your own Social Media Strategy and a Content Calendar. We’ll look at new ideas and tools for your marketing and you will have a clear plan with goals that you can measure for success.

Refreshments and late lunch provided

Date and Time

Location

Marches Growth Hub , Telford & Wrekin

SB Building, Building & Technology Centre

University of Wolverhampton Innovation Campus

Shifnal Road, Telford TF2 9NN (sat

View Map

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