Digital Marketing

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Event description


Our lessons give you the opportunity to acquire and deepen your business, multimedia and marketing knowledge, while we have designed our lessons for you in a targeted and timely manner, especially as the Web 2.0 and special Social Media platforms have led to globalization and internationalization.

The seminar

In this seminar, the expert Naomi Mc Laughlan shows how you cane utilize digital marketing methods, a mix of media and tools, to create a compelling marketing message that speaks to your current and potential customers.

The tips and tricks learned in this way help you to understand the variety of eight different digital marketing approaches, to make choices based on the purpose and possibilities of use.

In addition, Digital Marketing helps to raise website traffic, brand awareness and also increases sales and leads. Important are, for example, the selection of the right keywords, regional constraints, budgeting, and creating landing pages.

Duration of the seminar

90 minutes

The seminar content

Topics include:

• Digital Marketing aka Electronic Marketing defined

• PPC campaigns

• SEM and banner campaigns


• Social Media

• E-Mail Campaigns as a marketing tool

• Evaluation of campaigns and the effectiveness of individual marketing events

• The hosting for corporate presentation or e-shop

• Mobile Internet as a tool of Internet Marketing

Target audience

The seminar is addressed to the following participants;

  • Founders / CEOs
  • B2B & B2C marketers
  • Solopreneurs, entrepreneurs and start-ups
  • Small and medium-sized enterprises
  • In-house marketing executives
  • Marketing & Sales Manager
  • Executives and communicators in corporate services companies
  • Communication companies / advertising agencies
  • Coaches for executives


Marketing knowledge is an advantage, but not necessary.


The seminar contents are presented, partly interactively worked out and deepened by means of practical exercises.

Our services - You will receive:

Training documents as a leaflet PDF (via email)

Your personal certificate of participation

Please note:

This FREE ticket is part of our Buy1Get1 Free promotion, so please purchase your ticket at, to validate this ticket. Both tickets must be presented at the seminar to access the event. Thank you!

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