Digital Marketing: Top Tips for Building a Focussed and Integrated Approach

This webinar will give you a step-wise approach for building a digital marketing strategy aligned to your priority customers, brand and growth objectives. Some of the core concepts that we will cover include: defining and prioritising your customer segments, creating customer personas with preferences for channel and content, building customer engagement journeys to deliver a strong customer experience and key performance indicators for evaluating digital marketing effectiveness.

Key Learning Points:

• How to segment and prioritise your customers

• How to create customer personas to inform your digital marketing tactics

• How to build content and channels per segment over time – with a focussed and integrated approach

• The concept of customer experience and how to define and deliver on one through digital channels

• How to define key performance indicators to evaluate the effectiveness of your digital channels

Who this webinar is for:

• Organisations wanting to build greater rigour into their digital marketing strategy and create more focussed and integrated campaigns with their priority segments

Our presenter

Stephanie Hall founded Uptake Strategies, a WEConnect International certified women’s business enterprise, in 2005 with a vision to create a completely different kind of healthcare consultancy: a lean, agile, patient-centric consultancy driving brand performance with measurable business impact setting best practice standards in the industry. Uptake Strategies is now a multi-award-winning consultancy and a client base of the world’s top pharma and biotech companies.

Stephanie has been recognised in the UK Business Awards in 2018 for Woman Business Owner of the Year and is an alumni of the Goldman Sachs and University of Oxford 10,000 small businesses entrepreneurs’ programme (2018). Stephanie has been recognised as one of the UK’s top 10 women entrepreneurs in EY’s Winning Women Entrepreneurs’ programme in 2019.

As a chartered management accountant and a chartered marketer and with a degree in French and Italian, Stephanie brings a unique approach to solving your business challenges. Stephanie has over 25+ years’ experience in marketing, finance, sales roles and consultancy projects in multi-national pharma/biotech companies (GSK, Eli Lilly & Co, Sanofi) and alliance partnerships.

About WEConnect International

More information about WEConnect International and our work supporting female entrpreneurs can be found here: http://weconnectinternational.org/