Digital Marketing Training

This Digital Marketing Training Course is designed to equip you with the knowledge and tools to thrive in today’s digital-first world. Whether you're a complete beginner or an entrepreneur aiming to scale your business, this course offers practical, real-world strategies to help you build and manage successful digital campaigns.

You’ll start with core concepts like defining your business and identifying your target audience. From there, you'll dive into key digital marketing channels including SEO, copywriting, email marketing, and video content creation. You’ll also explore social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more—learning how to leverage each to increase brand visibility, boost engagement, and generate leads.

Additionally, you'll gain hands-on experience with tools like Google Ads and Google Analytics, enabling you to create, manage, and evaluate data-driven marketing campaigns.

By the end of this course, you’ll be ready to plan, execute, and optimise multi-channel digital marketing strategies—whether for a business, freelance career, or personal brand.

Learning Outcomes

By completing this course, you will:

• Understand digital marketing fundamentals and branding principles
• Develop and implement multi-channel marketing strategies
• Master SEO, blogging, and persuasive copywriting
• Grow your business using Facebook, Instagram, LinkedIn, and other platforms
• Create engaging videos, podcasts, and live content
• Set up and manage effective Google Ads and Facebook Ads campaigns
• Track and analyse campaign performance using Google Analytics

Topics Covered

• Business Strategy & Audience Research
• Brand Development & Online Identity
• Website & Email Marketing
• Copywriting, SEO & Blogging
• Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Video Marketing & YouTube Strategy
• Paid Advertising (Google Ads & Facebook Ads)
• Podcasting, Quora, and Live Streaming
• Google Analytics & Performance Tracking
• Assignments and Recommended Resources

Why You Should Enrol

• Learn highly practical, up-to-date digital skills
• Save on marketing costs by managing your own campaigns
• Gain a competitive edge in today’s job market
• Build an effective online presence and attract customers
• Access expert insights and industry tools

Key Features

• Covers 20+ essential digital marketing platforms and tools
• Step-by-step, real-world training modules
• Self-paced learning – study anytime, anywhere
• Expert tutor support throughout the course

Certificate

Upon successful completion, you’ll receive a CPD-accredited certificate confirming your digital marketing proficiency.

Certificate Options:

• PDF Certificate: £8.99
• Hard Copy Certificate: £12.99
• Both PDF & Hard Copy: £19.99

Requirements

• No prior experience required – ideal for beginners
• A laptop or smartphone with internet access
• Motivation to learn and apply digital strategies

Career Path

This course prepares you for roles such as:

• Digital Marketing Executive
• Social Media Manager
• SEO Specialist
• Content Strategist
• Freelance Digital Marketer
• Online Business Owner
• Marketing Consultant

📢 DisclaimerThis is a self-paced, online training course with pre-recorded modules. No live sessions are included. Access will be provided within 24–48 hours.