Digital media and communications for community groups
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Digital media and communications for community groups

By Lanarkshire Climate Action Hub

An opportunity to improve your organisation's comms skills & capacity to better tell your stories and reach your target audience.

Date and time

Location

Summerlee Museum of Scottish Industrial Life

Heritage Way Coatbridge ML5 1QD United Kingdom

Agenda

9:30 AM - 10:00 AM

Arrival, tea and coffee

10:00 AM - 10:10 AM

Welcome and introductions

10:10 AM - 11:00 AM

Workshop 1: Understanding audiences


Understanding their behaviours and how to best reach and engage them

11:00 AM - 11:15 AM

Understanding social media metrics (auditing and evaluation)

11:15 AM - 11:30 AM

Break

11:30 AM - 12:30 PM

Workshop 2: Strategic content


How to effectively run campaigns to support fundraising, events etc.

12:30 PM - 1:00 PM

Exercise 1: Taking photos and videos

1:00 PM - 1:45 PM

Lunch

1:45 PM - 2:45 PM

Exercise 2: Video editing

2:45 PM - 3:00 PM

Feedback and next steps

Good to know

Highlights

  • 5 hours 30 minutes
  • In person

About this event

Community • Other

Digital media such as social media, websites and newsletters have become essential to most community groups and charities allowing them to connect with their communities, attract new donations, participants or volunteers and run their projects effectively.


Through the Hub's work with community groups, many have expressed a lack of capacity but a desire to learn more about digital communications to support their work. This hands-on workshop is designed to enhance knowledge and skills and show how you can apply a strategic approach to achieve your goals. The workshop is open to both staff and volunteers working at community groups and organisations or charities.


The topics that we cover are highlighted in the agenda below. While the event will mainly focus on digital media, there will be some information on traditional media such as print and broadcast. These topics have been selected based on survey responses from community groups the Hub has worked with.


Please note you will not be asked to share anything about your current content or strategies unless you want to. You will be given the skills and resources that will allow you to reflect on current efforts and how you can best move forward. There will be plenty of opportunities to ask questions.


We will be using a video editing app for smartphones. Please bring along your smartphone with enough available storage to take a few videos and download an app.


Tea and coffee will be available throughout the day and a vegetarian lunch will be provided. Please indicate any dietary requirements in the registration form.


Accessibility at this event:

Summerlee Museum has flat and accessible paths around the grounds and there is access to accessible toilet facilities at the venue.

Travel:

Summerlee Museum is located 0.3miles (7 minute walk) from Coatbridge Centre railway station.

The area surrounding the museum is also well served with buses, you can plan your journey at Traveline Scotland

There are also several bike racks at the venue.

A visitor car park is also available.

Other:

If you have any questions, please get in touch: info@climateactionlanarkshire.net.

For more information about events during Lanarkshire Climate Action Festival, see here.

Organized by

Lanarkshire Climate Action Hub

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Free
Nov 11 · 9:30 AM GMT