Digital Media Writing Workshop

This event is part of the Yorkshire Festival of Story.

What makes a story cut through the online noise?

In this focused, practical workshop, you’ll discover how to craft powerful, purposeful content for digital platforms whether you’re writing for a blog, social post, newsletter or creative campaign. From proving value with website content, to crafting SEO keyword campaigns, to the intense storytelling needed for Social media, to the development of AI, the art of writing Digital Media has always been an evolving field.

This workshop explores how to write with clarity, rhythm and voice for the fast-paced world of online media. You’ll learn techniques for structuring engaging content, writing for different platforms and audiences, and building emotional connection through your words even in limited space.

Learn how to use storytelling to shape a consistent, authentic brand voice across your website, SEO, and specific social platforms. From LinkedIn and Instagram to X and Facebook, you’ll gain platform-specific strategies to develop your use of brand voice, formatting, keywords, CTAs, hashtags and more with practical tools that connect authentically, spark engagement, build community, and keep your audience scrolling for more.

Ideal for professionals, creatives, entrepreneurs or anyone who wants their message to land, this workshop will leave you with tools to write confidently in the digital space, and stories that truly resonate. Attendees will come away with actionable items that can be implemented immediately, a checklist of best practices, and the most-used AI prompts.

Attendees will also receive two FREE gifts:

• A checklist of Writing for Digital Media Best Practices
• A list of the Most Frequently Used AI Prompts

These two lists alone are worth the price of admission. Put the knowledge you will learn from the workshop immediately to use.

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