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Digital PR and Media Communication

Digital PR and Media Communication

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Digital PR and media relations takes time, skill and resources – something that small business owners often lack.

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*To be eligible to attend this workshop, you must live or have a business address within the South East Midlands, England*

Digital PR and media relations takes time, skill and resources – something that small business owners often lack.

There are however some simple ways that businesses can approach their own digital PR activities, and there are huge benefits to doing so.

In this workshop, you will learn some of the basic techniques and practices which will allow you to begin your own PR journey – allowing you to gain valuable media coverage to complement your other marketing activities.

The session will cover:

  • Overview of digital PR and media relations for small businesses
  • Planning & strategy
  • Publications
  • Industry-specific media
  • Competitor activities
  • Specific journalists, bloggers and influencers
  • Creative pitch angles
  • Human-interest stories
  • Examples of a wider impact
  • Newsjacking
  • Data outreach
  • Outreach & tactics
  • Social media
  • Emails and follow ups
  • Press releases
  • Paid services
  • Monitoring

he workshop will be presented by Kim Hughes from Goldings Communications.

This workshop is delivered as part of the South East Midlands Start-up Programme (SEMSUP). The programme is led by Wenta and delivered in collaboration with its partners University of Northampton and University of Bedfordshire.

To be eligible to attend this workshop companies must;

  • Be looking to start a business within South East Midlands less than 3 years trading history
  • Be looking to start a social enterprise within the South East Midlands less than 3 years trading history
  • Complete a registration form

We hope that you will take this opportunity to join us at what is sure to be an interesting event.

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