Actions and Detail Panel
Tue 4 October 2016, 14:00 – 17:00 BST
*This session will be run in partnership with award-winning PR agency, Weber Shandwick*
PR as we know it is changing. The growth in online platforms have given rise to the opportunity to reach larger and more focused audiences. We all know that to keep up, digital must now become part of our strategies.
Print still has a place, however, effective, modern PR now draws on social media and content marketing. Get up to speed with the new innovations within the industry, learn how others are effectively making the transition and gain inspiration on how you take advantage of innovations in technology and make digital a key part of your PR strategy.
- Learn what digital PR is and what it means for you and your communications
- How journalists use social media for networking
- How journalists and news outlets use social media for promoting news content and how you can adapt your stories to make them social media friendly
- The knowledge to evaluate which online platforms are right for you
- An understanding of how and where to target your audience online
- An understanding of the key elements of a digital strategy
Level: Improver – PR forms a part of your role but you’d like to know more about the shift to digital and how you can use it to enhance your PR activity.
Nadia Saint, Digital and Social Media Director – Weber Shandwick
Nadia is a digital and social media director with almost a decade of experience in digital PR, social media and online marketing. She works with brands and organisations to help them use digital and social media to engage with their target audiences and fulfil their objectives, both externally and internally. This has involved creating campaigns, designing strategies and providing ongoing consultancy and training for clients. She is currently the day-to-day lead on the Vauxhall social media business at Weber Shandwick, and has worked with a range of high-profile consumer, technology and b2b clients.
Charlie Meredith-Hardy, Director – Weber Shandwick
Charlie has ten years’ experience working with a range of corporate, b2b and consumer technology PR clients, including GSMA, Microsoft, Electronic Arts, Siemens, Juniper Networks and Nortel. He is the global lead for Weber Shandwick’s work with the GSMA, a role he has held since September 2013 and which involves the close management of upwards of 20 markets all around the world. He previously led the Microsoft Mobile Communications Business client team in EMEA and helped launched the Windows Phone platform. He has also managed regional campaigns for Juniper Networks and Nortel, giving him a deep understanding of the telecoms market in Europe, including the regulatory and policy environment, and the key media and industry influencers.
VAT will be charged at 20%.
You can book online now with a card, by invoice (see 'other payment options at the bottom of the next page) or by calling us on 020 7871 5600.