Digital Presence Mastery: Strategic Social Engagement

Digital Presence Mastery: Strategic Social Engagement dives into the digital waters with precision. From Facebook to LinkedIn, and Pinterest to YouTube, this course isn’t here to wax lyrical—it’s built to show how social channels interact with your marketing goals. No hashtags for the sake of it—just structure, segmentation, and strategy.

You’ll explore how to build audience-focused funnels, apply split testing without the guesswork, and target content that aligns with the behaviours of each platform. The content spans 19 modules, each forming a part of a clearly layered approach to digital presence, engagement, and conversion. Think digital marketing—but with the fluff filtered out.

Learning Outcomes

• Use key platforms to tailor content for audience engagement.
• Apply platform-specific strategies across major social channels.
• Build structured marketing funnels from entry to conversion.
• Understand A/B testing methods to refine marketing approaches.
• Optimise campaigns using multi-platform marketing data insights.
• Create goal-based content plans across channel types and formats.

Who is this Course For

• Digital marketers seeking structured engagement strategies by platform
• Small business owners managing their brand’s online visibility
• Freelancers providing multi-platform digital services to clients
• Social media managers refining channel-specific campaign planning
• Content creators focusing on funnel conversion and testing
• Influencers building structured approaches to digital growth
• Marketing students needing clarity in social platform differences
• Entrepreneurs exploring social tools to support digital growth

Career Path

• Social Media Manager – £33,000/year
• Digital Marketing Strategist – £37,500/year
• Funnel Marketing Specialist – £38,000/year
• Campaign Performance Analyst – £34,500/year
• Content Strategy Manager – £36,000/year
• Social Engagement Consultant – £32,000/year