DATA DRIVEN SPORT
One of the most important aspects of digital strategy (and that of business generally) is the intelligent use of data that is available to enable the business to florish.
It is an area that more and more companies are looking seriously at, from both agency side and client side. Last month we spoke with The RFU's social media manager Josh Ayto. He gave some revealing insights into how they approached social media especially through a very analytics and data driven strategy.
This month we'll taking a look at that type of strategy and well as how others in the industry are approaching the use of data and using it to succeed.
As we are also in the mist of the World Cup, and England will be on their way to climbing out of their group (fingers crossed) we'll be showing one of the live games that kicks off at 5pm. During it you'll be able to play along using Squawka's new Battle Mode game, a fantastic second-screen bit of fun with a prize at the end.
Once the game finishes we'll kick off with our own event and you'll still have time to watch the 9pm games as well!
We're also delighted to have Brandwatch involved, not only speaking but giving us insights into live social media conversations through their Brandwatch Vizia product, which will be set up in the venue. Tracking real-time mentions during NIgeria v Argentina - a great way to see the data visualised.
Tickets for this event go on sale at 8am on Monday 9th June
If you're a regular attendee of Digital Sport London, save money by buying a season ticket that includes access to this and the remaining 5 events of the year. Head to http://digitalsportlondonst.eventbrite.co.uk to get hold of yours now.
The evening has been extended a little for this event as we look to embrace the World Cup and have some fun;
5.00pm: Pre-event game: Nigeria v Argentina
7.00pm: The World Cup and Second Screen Viewing w/ Sanjit Atwal - CEO @ Squawka
8.00pm: Presentations followed by Q&A with;
Charlie Dundas @ GMR Marketing
Charlie started his career in sports marketing at TWI (now IMG Media). Following this he spent 2 years at Sports & Outdoor Media in a front-line sales role bringing in revenue for rights holders in cricket, football and rugby, and then MediaCom with clients such as Snickers, Nokia, Akzo Nobel, Dell and VW on sponsorship strategy. Latterly, Charlie has spent 2 years at market leading sports and sponsorship research agency, Repucom, leading the UK market through a period of change following the acquisition of Sports Marketing Surveys, before moving to GMR Marketing to take up the role of Business Development Director.
Phil Stephan @ Two Circles
Phil joined Two Circles from Chelsea where he was responsible for one of the most forward-thinking, data-driven and customer-led CRM strategies in the UK. Prior to that he lead the marketing team for the Southbank Centre, the world's largest centre for the arts. Phil's role at Two Circles involved leading much of their work in the area of data-driven customer engagement and revenue growth, as well as the development and innovation of their client offer.
Jamie Parsons @ Brandwatch
Joining Brandwatch in 2014, Jamie is part of the Sales Development team. His main focus is the sports and gambling sector, which he feels has amazing potential for growth through the use of customer insight with social media monitoring. Used by brands that include 30 of the Fortune 100, Brandwatch delivers a class leading social intelligence platform for companies across the globe.
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