San Francisco, California
London, United Kingdom
SPONSORSHIP & SOCIAL MEDIA
For this months event we're going to be looking at the fast changing world of sponsorship. Sponsors and rights holders have had to adapt quickly as the digital landscape continues to shift, making sure they are connecting sports fans with brands on the right platforms, in the right ways.
We have seen some great examples, especially around major sporting events. With the Winter Olympics currently taking place in Sochi and the Commonwealth Games, Champions League Final and FIFA World Cup still to come it's going to be a busy years for the agencies involved.
So have the goalposts shifted as the sponsorship game has turned more complex, as this Evening Standard article suggests?
- Tim Crow - CEO, Synergy Sponsorship
- Matthew Mayes - Head of Digital, GMR Marketing
- Alex Coulson (chair) - Director, PR and Social Media, IMG Consulting
- Michael Sinnerton - Social Media Manager (Nike UK), AKQA
If you're interested in getting involved the event as a sponsor, do get in touch with me at firstname.lastname@example.org
For the 2nd month we'll be heading to the Grand Union Farringdon. This great bar has an ideal event space downstairs and can hold around 100 people. You can find out more about it by visiting their site, http://grandunionbars.com/venue/farringdon