San Francisco, California
London, United Kingdom
REAL-TIME VIDEO & THE MOBILE SPORTS FAN
This month we'll be looking at the rapidly growing area of short form video content that is being used by the likes of SkySports, Wimbledon and ITV this summer to engage and entertain fans in real-time.
With mobile usage now surpassing TV in many parts of the world and consumers increasingly spending their time on social media, content owners and distributers are having to rethink how they deliver a great experience to viewers.
Grabyo are the market leading tech company in the UK for real-time social video and they'll be giving us some great insights, case studies and advice in this soon to massive area within broadcast and sport.
SPEAKERS & EVENT TIMINGS
6.00pm - DOORS OPEN & NETWORKING
7.00pm - "How real-time video enables real Social TV for Broadcasters & Rights Holders"
James Heneghan - Commercial Manager @ Grabyo
James recently joined Grabyo having previously spent over a decade at Perform Group working in their London and New York offices, where he helped commercialise Perform's and their client's digital rights through B2C and B2B digital channels via ad sales/sponsorship, subscription, syndication and TV everywhere/authentication.
Talk includes case study from: Michelle Sadlier- Global Social Media Manager @ Hunter Boot
7.30pm - NETWORKING / REFRESH GLASSES
8.00pm - Panel: "Mobile and Social Platform Trends & Future Developments"
We'll be delving into short form video and other trends that have been seen in the sports industry during the past few months and also looking at what we can expect in the future. To see us through this maze we'll be welcoming experts from both agencies and sports organisations.
Sean Cottrell - CEO, Law in Sport
James Heneghan - Commercial Manager, Grabyo
Jake Sargent - Head of Digital, Pitch
8.45pm - END OF TALKS / DRINKS / NETWORKING