San Francisco, California
London, United Kingdom
DIGITAL WORLD CUP SPECIAL
Digital Sport London (#DSLondon) is a successful monthly evening event that regularly attracts 50+ digital marketers, technologists, planners and many more with an interest in sport. May's event will be the 8th consecutive one since the series inception in Autumn last year.
The eyes of almost every nation will be fixed onto TV's, mobiles and tablets from the 12th June right up until the Final on 13th July. This month we'll be taking a closer look at how teams, broadcasters, federations and brands will be using digital media during this gigantic global sports event to achieve their aims - whether it be people tuning in to their shows, brand awareness, sales, subscriptions or other business objectives.
So how will they do it? We'll be taking a look at what they've been up to in the build up (many campaigns started before Easter with their campaigns) and what their views are on what makes a successful digital World Cup.
Drinks and light snacks will be supplied by us, followed by a visit to a nearby bar to finish the night off.
Speakers / Format
6pm - 7pm Drinks and Networking
Brands, Social Media & the World Cup - Trends Briefing
Dan McLaren, Founder of Digital Sport, will be taking a brief look at what brands are up to for this World Cup across social media platforms. The most digitally active football event of all time, there has been a mass of activity from official sponsors as well as those who are not so official.
At the last World Cup, Nike trumped adidas and at Sochi this year Red Bull came out on top in terms of brand recognition. Will official sponsors ensure this doesn't happen again or will the trend continue?
7.30pm - 8pm Drinks Break
The main part of the evening will be a panel session that includes a mix of brands and experts who cover different areas of the World Cup. All have the challenge of how to activate the event across digital channels. Guests include;
Simon Joyce - Sponsorship Manager @ Hyundai UK
Simon took up his post as Hyundai Sponsorship Manager last December, moving across from agency to client side. A recent graduate of the European Sponsorship Association Diploma, his role covers UK planning and activation across FIFA, UEFA, WRC, ICC, Tate Modern and Street League partnerships
Ben Thompson - Account Director @ Macesport
Matt Wilson - Co-founder @ Ball Street
Matt is co-founder of Ball Street, a football content start-up fielding an experienced team including Ian Wright and Caj Sohal, ex-head of football at the BBC.
Formerly Sales Director of talkSPORT and Sport Magazine, Matt has created the talkSPORT World Cup commercial model that saw the station successfully adopt the UEFA partnership model, making it work on broadcast.
Ball Street produces unofficial content that enables brands to have a relationship with and own an element of any sporting event.
Dan McLaren (chair) - Founder & Editor-in-Cheif @ DigitalSport.co
Dan is the creator and host of the Digital Sport London series. Before running DigitalSport.co he worked as Head of Social Media at Pulse Innovations and Head of Marketing at Copa90. His digital experience includes working with adidas (UK and global) for over 2 years, the International Cricket Council, Yonex UK and Rugby Players Association.
#DSLondon Series Sponsors