DIGITAL SPORT MANCHESTER

Following on from the successful Digital Sport London events that we have been hosting since the summer of last year, it is time to expand. We're delighted to be coming to the city of Manchester and be with some of the UK's best sporting agencies, federations and teams for this half day event.

Below is the format and speakers that we are lucky enough to have with us for the session. We'll be taking a very diverse look across the industry from different viewpoints with a great mix of broadcasters, teams, tech companies and associations.

In our events we take care to select a format that allows for both learning and networking. Getting to find new contacts and form relationships is one of the most important things we can do. To help in this we try to retain a relaxed and informal air to the event, helping you feel as at home as possible in a friendly environment.

Format / Speakers

12.30pm - Doors Open

12.50pm - Welcome by Dan McLaren, Founder @ UK Sports Network

1.00pm - Jeff McCarthy, Senior Lecturer (Digital Marketing) @ Manchester Metropolitan University

"Digital in Sport: Disrupting and levelling the playing field”

· How digital has changed the fan experience.

· Brand issues and social media practice.

· What is the glue holding this together?

· How organisations are adapting.

1.30pm - Susan Tranter, Digital Content Manager @ British Cycling

"Not just racing but riding: how British Cycling is building communities of real cycling fans, and real cyclists"

As a National Governing Body, British Cycling is charged not just with building medal-winning teams, but with getting more people riding bikes for fun. Susan Tranter introduces some of the ways the organisation is using digital to encourage audiences to follow the teams, and get into the saddle themselves.

2.00pm - Panel Session: Engaging modern day sports fans through meaningful social media content

• Chris Hurst, Social Media Editor @ BBC Sport
• Phil Daly, Media & PR Manager @ Leeds Rugby
• Stuart MacLean (chair), Owner @ Same Old Ltd
• Matthew Owen, Consultant @ Seymour Owen Associates (formerly Head of Social Media @ Betfred)

2.30pm - BREAK

3.00pm - Matthew Quinn, Digital Solutions Director @ Stream UK

"Online Video - Getting It Right"

3.30pm - Hugo Sharman, Director @ deltatre

"The Digital Paralympics, from London to Sochi"

The presentation will look at how London 2012 established Paralympic sport in the nations consciousness combining broadcast and digital and social media to maximum effect. The presentation will look at challenges, lessons learned and how Channel 4 subsequently delivered a successful Sochi Winter Paralympic Games.

4.00pm - Peter Kawalek, Co-Founder @ Capsool

"Citystories: The Social History of Manchester City Football Club"

Citystories is a live digital project delivered by Northwest start-up, Capsool and Manchester City FC. The presentation will look at how the Citystories platform has created an a new way for the club to showcase its history through powerful fan content whilst delivering real engagement and editorial value

4.30pm - Panel Session: Mobile & the sports industry

• Mike Dunphy, Media Product Manager - Mobile @ Manchester City
• Scott McLeod, Digital Media Manager @ Everton FC
• Russell Stopford, Product Development Director @ PERFORM
• Dan McLaren (chair), Founder @ UK Sports Network

5.00pm - Drinks

6.00pm - Finish

Media Partners

Venue

TechHub is a unique environment where technology startups can start up faster. They nurture an international network of like-minded and focused tech entrepreneurs, providing places where they can work, meet, collaborate, network, learn and have fun. By getting the right people together in a physical space, good things happen.

For information on getting to the venue, head to:

http://manchester.techhub.com/directions/manchester