San Francisco, California
London, United Kingdom
DIGITAL SPORT MANCHESTER
Following on from the successful Digital Sport Manchester event in April, I'm delighted to be able to bring the event back to the city for another successful day. Once again we'll be at TechHub in the Northern Quarter for a half day of digital and sports chat.
This time we're going to be concentrating on how sport has used digital to transform them from local to global brands and tap into larger audiences. The ease in which fans in any country can interact with players and teams has made a significant impact on how digital is seen within sport.
With the help of our expert speakers we'll be looking at how they have gone about utilising new technology to open up new revenue streams, develop fanbases and about the challenges they've had to encounter.
As those who came to the last event know, we aim for an informal, fun environment that allows for great networking as well as informed presentations and panel sessions.
If you'd like to be part of this event then do get in touch at daniel[at]theuksportsnetwork.com
SPEAKERS & PROVISIONAL SCHEDULE
12.00pm - Doors Open
12.30pm - Introduction / Welcome
12.40pm - "Liverpool FC: Thinking Global, Acting Local"
Paul Rogers - Head of International Digital Development @ Liverpool FC
13.20pm - "Social Marketing Is Not CRM"
Fiona has worked in the sports marketing industry for 28 years, representing in the intellectual property rights in sponsorship, media and licensing of many global sports organisations including FIFA, UEFA, and many of Europe’s elite football teams. Now a CRM and BI practitioner, Fiona applies her knowledge of this area to her inherent understanding of a rightsholder’s business model and objectives (both in revenue generation and participation growth) to help drive her client’s businesses. Fiona runs a Sports CRM and Business Intelligence group on Linkedin that encourages knowledge-sharing and debate and invites all UK Sports Network attendees to join (http://linkd.in/1hqhafI).
13.50pm - "What's Real-Time, Social, Lives On Your Owned Media And Makes You Money?"
15.15pm - "Sky Sports News HQ - Making Social Media Part Of The Story"
David Gibbs - Director Digital Media @ Sky Sports
David is Director of Digital Media at Sky Sports and is responsible for Sky Sports digital content output across multiple channels, platforms and products. David's team are responsible for developing Sky Sports digital strategy, product development and revenue growth. The team have developed some of Europe's most popular digital content services; www.skysports.com, Sky Sports for Smartphone, Football Score Centre and Sky Sports for iPad.
15.45pm - "Hero, Hub, Hygiene - YouTube Masterclass For Sport"
Colin recently joined SeeThat, an online video specialist, as Head of Partnerships, bringing with him a wealth of digital marketing experience. Previous to SeeThat, Colin was Head of Industry at Google & YouTube, transforming how traditional advertisers use online video. Colin's main responsibility at SeeThat is developing the agency & client relationship programme, whilst growing the team to meet the needs of some of the world's best agencies, organisations and brands.
16.15pm - FINAL Q&A
16.30pm - Drinks & move onto pub
Spaceport (formerly TechHub Manchester) is the home of technology businesses in the city. Their mission is to help push Manchester towards becoming a top 5 European start up destination and are based in the trendy Northern quarter at 24/26 Lever Street.