Adapting to the digital world requires a completely new approach to creating processes, and a sea-change in approach to the customer experience.
Delivering Excellence in a Digital World is a one-day programme enabling you to walk in the digital footsteps of your customers. You will see what helps move a purchase decision forward, and what creates barriers to sale. You will understand what makes some websites successful, and what causes others to fail. Then you will apply these lessons to your own processes, making sure that obstacles don’t exist that are driving your customers elsewhere.
Virtual Store Tour
During the day we will visit a range of websites, experiencing them just as customers do every day of the week, seeing examples of good and bad practice. The programme will enable you to evaluate your own customer digital experience delivery. It will equip you with diagnostic tools to decode website effectiveness, and give you insight and practical knowledge which can be applied when you return to work. You can expect to see performance uplifts and increased customer experience scores as a result.