Brands have fast evolved from service and product suppliers to becoming thought leaders and publishers in their own right.
How could you, as a communicator, business owner or PR pro, craft compelling content across web, social and video that will position a company as a go-to source for insight?
And how can you keep this editorial, infuse "personality" and flavour into the tone and still be... on-brand?
In this fast-paced, interactive one-day course, let one of Britain's most highly-rated brand storytellers take you through the seven steps that will leave you feeling charged up and confident about how to do this.
The trainer, Shivvy Jervis, is one of the UK's top creatives. Shivvy is also head of digital content for the innovation arm of tech giant Telefonica, for whom she has created original and editorially-led online content that is regularly cited by the industry as best-in-class.
This intensive workshop will provide communications and PR specialists (in-house or agency), business owners, start-up founders, freelance corporate writers and content managers with realistic tips, tricks and case studies to go on and apply in their own environment.
To ensure all delegates leave full of ideas and know-how, group sizes are limited – so book now to avoid missing out.
As with all Journalism.co.uk courses, the training will focus on the latest tools and techniques with an emphasis on practical, hands-on learning.
Tea, coffee and danish pastries plus a sandwich buffet lunch are included.
What will the course cover?
The value of brand-agnostic content for your target audience
Thinking like a 'creative storyteller' not just a marketer
Learning to craft editorial content (even without a journalistic background)
Striking a balance: Work out how far your client or company can go "off-brand" and still maintain house style.
You've got the ideas, now what? How to keep stakeholders happy and get buy in.
The channel mix: What content works best for web, social or video?
Don't be a brand spammer! Learn what audiences see as "poor content".
Case studies - brands that are getting it right (and wrong!)
For more details, to suggest a course, or to express interest in becoming a trainer please contact us.
About Shivvy Jervis
Voted one of Britain's top digital creatives, Shivvy is a multi-award winning storyteller, content head and industry speaker.
A former Reuters and CNN Asia TV reporter, she's been recognised for over 15 official accolades, including being named a top 10 female leader for London, a Britain's Asian Women of Achievement awardee and one of the UK's top 35 women in digital. Shivvy is also head of digital content for the innovation arm of tech giant Telefonica, for whom she has created original and editorially-led online content that is regularly cited by the industry as best-in-class.
With a focus on video, given her broadcast journalism background, Shivvy has created two highly successful online video series(powered by Telefonica): Digital Futures, demystifying emerging technologies; and The Trailblazers, discovering millennial inventors whose tech ventures drive social good. Their combined reach thus far stands at over 9 million people and each episode regularly draws in a staggering 350k+ viewership.
An accomplished headline speaker who has notched up over 300 events in the past 6 years alone, including Journalism.co.uk's newsrewired conference, Shivvy frequently delivers keynotes and chairs major debates on digital advances and strategies for brand-powered creative content.