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Digital Marketing is a cost effective and essential tool in growing overseas sales.
This full-day Master Class will show you how to optimise and localise your international website for new countries and different languages, as well as building a social media plan. Delegates will learn how to create an effective online web strategy to make their companies visible in their target international markets.
You will be introduced to the largest international social media networks in the world and provided with insight on how to structure a multilingual social media campaign, as well as a LinkedIn Master Class to show you how to creating winning online messages for your customers.
Topics to be covered:
Optimise Your Website for International Trade
Social Media Business Planning
Introduction to the top social media sites for business
About the trainers
Roger Jones, Digital Marketing Consultant, Actionable Insight A Digital Marketing consultant delivering board level actionable insight, capable of empowering organisations to integrate new angles of thinking, digital communications and social space in order to engage with their customers, (usually to) make money and become even more successful.
Sarah Carroll, Export Communications Consultant, UK Trade & Investment Sarah is registered by GLE to deliver Export Communications Reviews on behalf of UK Trade & Investment. Sarah has been undertaking Export Communications Reviews since 2005 and has worked with hundreds of companies in London and the South East, helping them to grow their international business online.
Eligibility/who should attend
Places are limited to two delegates per company.
Companies must be based within one of London’s 33 boroughs and must have been trading for a minimum of 12 months. You must be looking to increase your overseas market access.
Delegates should be exporters or those new to exporting and is not suitable for agencies or intermediaries for example: translation agencies, web developers/agencies, international business development agencies etc
Cost
£100 + VAT
Exclusive 20% discount is available for First Time Exporters (Passport to Export) clients, for further information please email events@uktilondon.org.uk
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