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Digital Tourism Series - 1 of 6 - WORD UP: How to write great copy

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A course of 6 workshops for SME Tourism and Creative Businesses in Northern Devon and surrounding areas.

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We will work with you to make the most out of your business with our 6 workshops and up to 4hrs worth of 1:1 support.

1. WORD UP: How to write great copy

We all know that good copy attracts customers, boosts traffic and increases sales. But what turns “content” into “good copy”? In this workshop we will explore copy writing and personal branding techniques that will help you address the ‘right’ audience with the ‘right’ tone and content.

We will look at copy that will keep your site visitors and social media followers engaged, interested, entertained and informed. Through various examples, we will observe what kind of copy works on your websites, and what it takes to write good social media captions. Lastly, we will delve into the magic of persuasive language and what strategies can help us get potential customers to let go of their objections, spring into action and buy your products and services.

Becky from Cosmic will be leading this workshop. Becky is a professional creative marketeer with a background in specialist in creative industries, leisure and hospitality marketing.Combining her marketing and photography expertise, her passion is to support businesses to create high-impact visual content that sets local businesses out from the crowd. She loves to share her knowledge of everything digital from basics such as account set up and posting through to marketing strategies and campaigns.

For many years Becky has lectured at prestigious Universities developing students creative and visual communication skills, running programmes on digital photography, editing and marketing strategy. Outside Cosmic Becky works as a professional commercial photographer working with hospitality, architects and tourism industry.

Workshop dates / times: All sessions 1pm - 4pm

Session 2 - SAY CHEESE, How to create photos and video on your smartphone : Tuesday 26th January - https://www.eventbrite.co.uk/e/132391184597

Session 3 - CHAA CHING, How to make money out of Social Media: Tuesday 2nd February - https://www.eventbrite.co.uk/e/132384610935

Session 4 - LOST AND FOUND, How to get noticed on Google: Thursday 4th December - https://www.eventbrite.co.uk/e/132385601899

Session 5 - ANALYSE THIS, How to use Insights to boost sales: Tuesday 9th February - https://www.eventbrite.co.uk/e/132386793463

Session 6 -FIVE STARS, How to get more bookings from word of mouth: Thursday 11th February - https://www.eventbrite.co.uk/e/132386007111

Sign up to all that would benefit your business.

1:1 support:

As well as the workshops you will be entitled to up 4 hours’ worth of free 1:1 digital support. You will be assigned a trainer who will take you through a digital diagnostic survey, which will result in an action plan being produced specifically for your business, allowing you to implement changes that are relevant to you.

Sign up now, today to be part of this fantastic initiative. (The online meeting details will be sent to you after registration).

This workshop is being delivered in partnership with Bideford Bay, Chamber of Commerce , Barnstaple & District, Chamber of Commerce, Digital ND and South Molton Business Association to support businesses in this region.

This course is part of Digital Advantage, a programme of free business support and training, delivered by Cosmic, in partnership with Devon County Council, European Regional Development Fund and Her Majesty’s Government.

Businesses must meet eligibility criteria to be able to receive support and attend events as part of this funded project. Beneficiaries must be from SMEs (meeting EU definitions), and live or work within the project area of North Devon, West Devon, Torridge and parts of Mid Devon.


		Digital Tourism Series - 1 of 6 - WORD UP: How to write great copy image

		Digital Tourism Series - 1 of 6 - WORD UP: How to write great copy image

		Digital Tourism Series - 1 of 6 - WORD UP: How to write great copy image

		Digital Tourism Series - 1 of 6 - WORD UP: How to write great copy image

		Digital Tourism Series - 1 of 6 - WORD UP: How to write great copy image

		Digital Tourism Series - 1 of 6 - WORD UP: How to write great copy image
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