Digital Updates for PRs
Start the year by giving your content a boost through paid media!
CIPR North West kicks off 2017 with the return of the popular workshop series from award-winning digital marketing agency, theEword. Illustrated with real case histories and metrics, this workshop will be held at LateRooms.com’s offices in Manchester at 6pm on Wednesday, 18 January 2017.
January’s session centres on the topic of Paid Media and Amplification.
The Manchester agency’s managing director, Daniel Nolan, will present the workshop, covering how both paid and display advertising can be used to raise brand awareness and drive clicks – and how it can help in giving a boost to the content you have created.
The session will provide an overview of the available platforms for pay-per-click (PPC), display advertising, social media ads, and sponsored social media posts, as well as advice, tips and tricks on how to get the most out of them and maximise your coverage.
As the boundaries blur between advertising and PR, this session will show you how to use paid media to promote content and drive earned media. You will learn how to advise your organisation or your clients on how to boost content and reach influencers within the earned media space.
This first workshop will be followed by a full programme of breakfast seminars, covering topics including monitoring digital performance, understanding technical SEO and an overview of the changes to digital marketing that you, your firm and your clients should know about – dates to be announced.
The evening will begin at 6.00 pm with networking and refreshments; the presentation will begin at 6.30 pm.
This event is worth 5 CPD points to CIPR members. At the event, non-members will have the opportunity to receive a special discount code that allows them to join the CIPR without paying the joining fee.
Full payment must be received prior to the start of the event. No refunds or credit notes will be possible after Wednesday 11 January but you will be entitled to send a substitute.
For more information, please e-mail Linda O’Neil, CIPR NW’s group administrator, at firstname.lastname@example.org or call 0845 331 2287.
When & Where
CIPR North West
Events and training from the Chartered Institute of Public Relations in the North West.