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Digital User Experience Research Methods | Goldsmiths University

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SE14 6NW

Goldsmiths, University of London

Lewisham Way

London

SE14 6NW

United Kingdom

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In today’s attention-centred economy, it is more important than ever to engage your users, ensuring your audience can easily access your digital products and services. This unique course provides an in-depth immersion in User Experience (UX) - from asking the right questions, to understanding the latest innovations in UX research methods. We individually tailor the course to your needs, whether Product Manager, UX Lead or Market Researcher, so you can put your new knowledge straight to work.

If your company develops, produces, markets or offers any digital products or services (websites, apps, games, video, audio, digital signage, connected retail), and it’s a part of your job to support their success, this two day course is ideal for you. While gut feeling, design innovation and years of experience might inform you to make the right choices – this course will ensure you understand how to engage your users in in-depth user experience research to make sure you’re hitting the mark (and know where you’re not).

The course content is relevant to you if you work within the usability and user experience field or if you are new to user experience research and want to incorporate it into your work. Previous attendees who have valued the course greatly include:

Market Researchers
Business Analysts
QA Specialists
Web Designers
User Experience Designers
Product Designers
Project Strategists

Building your understanding of UX research methods through a detailed run through of key concepts in consumer and media psychology will provide you with a fresh, insightful, robust and actionable toolkit which you can adapt to your company’s needs, and which you can use to work with your designers to optimise existing or create compelling new digital user experiences. Through the course our expert team will guide you through the background, theory and context issues of digital user experience, such as:

  • The impact on the person of digital media technologies, now and in the future
  • The benefits and costs to the person from a psychology perspective
  • The implications of psychology and UX for designing and compelling digital propositions
  • How UX can influence your company strategy from market entry and beyond
  • Examples of good and bad practice in UX

Our course enables you to explore how to best conduct research in relation to user experience, including:

  • How to define and structure the problem space for doing your UX research (e.g., users’ met and unmet needs and requirements, product and service usability and accessibility evaluations; concept development)
  • How to identify and classify your users, and sample them for research • What UX and other relevant variables to measure (about the outcomes, the person and conditions of use)
  • How to select appropriate types of tools and methods (e.g., using interviews or questionnaires or behaviour/physiological approaches that differently provide quality or intensity data that is objectively or subjectively derived)
  • A consideration of research design (for more structured testing)
  • A look at the pros and cons of innovative tools and methods (such as automated facial analysis, physiological measures of arousal, fixed and mobile eye tracking)

We focus each run of the course on the UX research challenges attendees bring along, with the goal of enabling each of you to leave with a plan of action relevant to your goals.


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Location

SE14 6NW

Goldsmiths, University of London

Lewisham Way

London

SE14 6NW

United Kingdom

View Map

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