In today’s competitive digital environment, your company’s success depends more than ever on an in depth understanding of your customers. Building this understanding through key concepts in consumer and media psychology will provide you with a fresh, insightful, robust and actionable toolkit which you can adapt to your company’s needs, to optimise existing or create compelling new digital user experiences.

In this course, tutors with over 40 years’ experience will give you the opportunity to learn, experience and practice first hand:

Cutting edge psychological research methods to identify what motivates and deters your customers from engaging with your digital media products and services.
Emotion reading using automated facial analysis, physiological measures of arousal, fixed and mobile eye tracking, observational, ethnographic, generative, qualitative, quantitative, behavioural and experimental research methods.
Usability and accessibility research.
What to measure, e.g., presence, engagement, effectiveness, flow.
How to measure the quality and intensity of the user experience objectively and subjectively.
Sampling, and impact of (dis)ability.
How to design and develop new digital media products and services that address consumers’ unmet needs - compelling digital propositions which consumers will love.
How to develop market entry strategies based on your in depth understanding of the customers for your innovations

By the end of the course you will have developed valuable expertise:

You will know how to research and develop UX with a level of confidence on which basis your company can define design, implementation and marketing strategy, and
You will have a clear view of what is new and emerging at the cutting edge of digital consumer experience.

This is a two-day course.

Digital UX: evaluate and optimise | Goldsmiths University