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Digital Webinars by Katie Moffat, Head of Digital at The Audience Agency

The Audience Agency

Thursday, 14 January 2016 from 09:30 to 12:30 (GMT)

Ticket Information

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Event Details

An Introduction to social media advertising 9.30am 

Facebook: The ads manager tool

 

  • Setting up advertising accounts and giving others access
  • Defining your advertising objective e.g. awareness, ticket sales, email signups etc
  • The different types of Facebook ads
  • Targeting your ads to different audiences
  • Budgeting
  • Tracking & measuring the value of ads

 

Twitter:

  • The advertising dashboard
  • Setting up a campaign
  • Different types of adverts
  • Audience targeting options & tips
  • Tracking  & measuring the value 

Learning outcomes:

To understand the key components of effective advertising, to become familiar with the two platforms and their features and understand the different types of ads

 

 

An Introduction to using Google Analytics, 11.30am - 12.30pm

Introduction to the Google Analytics (GA) interface

  • Understanding admin & user permissions & views 
  • Defining your goals
  • Understanding standard reports
  • How to track the effectiveness of your online marketing (back to Google Analytics)
  • An introduction to other reporting options – dashboards and custom reports
  • Sharing analytics data with others in the organisation

 

Learning outcome:

Understand how to use Google Analytics to track the effectiveness of your marketing activity and to inform your future digital strategies.  

Do you have questions about Digital Webinars by Katie Moffat, Head of Digital at The Audience Agency? Contact The Audience Agency

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